eSports & Gaming

NBA to PlayON through international deal

New daily fantasy partner to create games in Asia, Europe and Latin America.

by Eoin Connolly

NBA to PlayON through international deal

The National Basketball Association (NBA) has announced a multi-year partnership with PlayON.

The Dublin and London-based company will be the league's official daily fantasy partner in markets across Asia, Europe and Latin America. The deal will see PlayON create locally tailored daily fantasy games in territories including the UK, FFrance, Spain, Germany, Italy, Brazil, Mexico, Argentina, Australia and Japan.

“With basketball’s global appeal, we are always looking for new ways to bring authentic NBA experiences to our fans across the world,” said Salvatore LaRocca, the NBA President of global partnerships. “Our partnership with PlayON provides us an opportunity to deepen our engagement with our international audience, and bring these fans closer to the game.”

PlayON founder and chief executive Killian Jones added: "The NBA’s global reach and daily fixture schedule make it an ideal fit for daily fantasy. We look forward to working closely with the NBA to deliver innovative sports entertainment experiences to basketball fans around the world.”