Emerging Tech, Data & Media

NCAA gets statistical with Genius Sports partnership

Ten-year agreement to modernise US college sports data collection and distribution.

by Tom Bassam

NCAA gets statistical with Genius Sports partnership

The National Collegiate Athletic Association (NCAA) has announced a new ten-year partnership with Genius Sports designed to transform the handling of US intercollegiate sports data.

More than 1,100 of the NCAA’s member institutions, across all three divisions, will take part in the initiative, starting with the men’s and women’s basketball tournaments in 2019.

The technology will subsequently be rolled out to schools for other NCAA sports, including volleyball, football, soccer, baseball and softball.

As a service to its membership, the NCAA will offer the application to its members at no cost for an introductory period.

The Genius software seeks to revolutionise how real-time data and statistics are captured, managed and distributed. In addition to providing development, promotional and technical support for the data software, Genius will serve as the NCAA’s exclusive agent in licensing real-time official data from championship events, including NCAA March Madness, to media platforms and other companies.

“This digital transition comes at a time when data for all intercollegiate sports are increasingly important to our fans, our institutions and our partners,” said Oliver Luck, executive vice president of regulatory affairs and strategic partnerships for the NCAA. “This initiative will transform the way we collect, use and distribute the vast amount of sports data being consumed across all sports at every level. It will allow our schools to upgrade to state-of-the-art technology.”

“This technology will deliver a world class experience for NCAA fans, coaches, players, athletic directors and administrators alike,” said Mark Locke, Genius Sports chief executive. “We’re delighted to be playing a pivotal role in the NCAA’s digital transformation, implementing one of the most advanced technology systems in sports.”