Swedish media company Nordic Entertainment Group (NENT Group) has retained the exclusive rights to Formula One in Sweden, Denmark and Norway until 2021.
The three-year deal covers all practice sessions, qualifying rounds and races, which will be shown live on a combination of NENT Group’s Viaplay streaming service and its free-to-air and pay-TV channels.
In addition, NENT Group and Formula One will collaborate to offer an additional over-the-top (OTT) streaming service scheduled to launch ahead of the 2019 season. The new platform will provide extended coverage and in-depth race information.
“As the leading and most innovative entertainment company in the Nordic region, MTG’s NENT Group is the right home for Formula One racing,” said Formula One’s director of media rights Ian Holmes. “We look forward to continuing our relationship and working collaboratively with them on the F1 TV Pro OTT service and, in so doing, taking our partnership to new levels in the coming years.”
NENT Group has held the rights to Formula One since 2005, and the company’s motorsport portfolio also includes Nascar, Supercars, MotoGP, Formula 2 and Porsche Supercup.
“Formula One is one of the world’s most exhilarating sports experiences and NENT Group is the Nordic region’s leading entertainment provider – so extending our long-term partnership is a natural step,” added Anders Jensen, NENT Group president and chief executive.
The news comes ahead of the return of the French Grand Prix, which takes place at the Circuit Paul Ricard on 24th June.