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NextVR to produce NBA All-Star Game in virtual reality

VR coverage to be offered outside of the US, Canada and China.

by Michael Long

NextVR to produce NBA All-Star Game in virtual reality

The National Basketball Association (NBA) and NextVR, the official VR partner of NBA League Pass, have announced plans to broadcast this weekend’s NBA All-Star Game in virtual reality.

NBA League Pass subscribers outside of the US, Canada and China will be able to watch VR coverage of Sunday’s game, which is due to take place at the Smoothie King Center in New Orleans.

For the first time, fans will gave the option of switching between a stationary courtside view and the produced feed through multiple camera angles.

NextVR’s live virtual reality broadcasts of NBA games are fully produced with dedicated announcers, optimised graphics, real-time statistics and instant replays.

Additionally, NextVR also plans to provide live VR coverage of NBA regular-season games internationally, except in China. From Thursday 23rd February, full-season League Pass subscribers and single-game buyers will be offered the service.

“Our focus at NextVR is to provide fans around the globe with breakthrough, immersive VR experiences through premium events they may never have the opportunity to attend in person,” said Brad Allen, NextVR’s executive chairman.

“Live broadcasting All-Star Saturday Night and the NBA All-Star Game in virtual reality underscores our commitment to bringing fans from around the world closer to the action.”