OTT & Digital

Optus live streams Uefa Champions League on YouTube

Telco also agrees to show Europa League ties on Twitter in Australian first.

by Steven Impey

Optus live streams Uefa Champions League on YouTube

Australia’s largest telecommunications company Optus has signed an agreement with YouTube and Twitter to livestream a selection of Uefa Champions League and Europa League soccer matches.

The agreement will see a total of ten matches streamed between February and April via Optus Sport’s social media platforms, six Europa League ties on Twitter and four Champions League matches will appear live on YouTube.

The schedule starts with the first leg of Tottenham’s clash against Borussia Dortmund in the last 16 of European soccer’s premier club competition, which will be played at Wembley Stadium on Wednesday.

While similar types of partnerships have been rolled out globally – including BT Sport’s agreement with YouTube to stream the Champions League final since 2016 – it is the first time that regular competitive soccer matches will be made available via social platforms in Australia.

“These exciting collaborations with YouTube and Twitter mark a major opportunity to leverage the world’s biggest international club competitions and amplify our incredible live programming of these tournaments,” said Corin Dimopoulos, head of TV and content at Optus.

“Optus Sport is illustrating continued innovation by opening our Optus Sport broadcasts through our YouTube and Twitter channels. We will continue to showcase our exceptional live productions and at-ground presence which we have successfully delivered since securing the rights of these two competitions this season.”

Other featured matches on YouTube will include Real Madrid v Ajax in the Champions League last 16 on 5th March, as well as two quarter-final matches in April.

“Over the past six months, Optus Sport has done a fantastic job establishing its YouTube channel as the home for European football highlights,” said Andrew Peterson, YouTube Australia’s sports partnerships lead.

“We're thrilled to be working with the team at Optus to continue evolving their strategy and to bring selected live Uefa Champions League games to Aussie audiences on YouTube for the first time.”

In the Europa League, Optus’ Twitter coverage will feature round of 32 matches including Malmo v Chelsea this Thursday, Valencia v Celtic (22nd February), as well as two last 16 matches in March and two quarter-final matches in April.  

“[Soccer] is one of the biggest drivers of conversation on Twitter in Australia, so we're excited to collaborate with Optus Sport to bring these live matches from the Uefa Europa League to Twitter,” said Olly Wilton, Twitter Australia’s head of sports partnerships.

“Passionate football fans will need to look no further than Optus Sport and Twitter to keep up to date with what is happening during the knockout phase.”