eSports & Gaming

Overwatch dials in T-Mobile as official wireless provider

The esports league has also penned a sponsorship deal with Sour Patch Kids.

by Tom Bassam

Overwatch dials in T-Mobile as official wireless provider

Esports league Overwatch have signed on two new sponsors, T-Mobile and Sour Patch Kids, to support its inaugural season.

Mobile network T-Mobile have signed a multi-year agreement to become the official wireless provider of the Overwatch in the United States and become exclusive title sponsor of the league’s regular season MVP and finals MVP awards.

As part of the deal, T-Mobile will provide customers and fans with exclusive offers and insider content on the top MVP candidates.

“The same way T-Mobile re-wrote the rules of wireless, the Overwatch League is doing for esports, so this partnership is a natural fit for us,” said Meredith Starkey, vice president of events and sponsorships at T-Mobile. “We’re excited to bring the un-carrier customer-first experience to esports fans by giving them a voice in voting to select the T-Mobile MVP award winners throughout the season.”

Confectionary brand Sour Patch Kids will sponsor content during Overwatch’s debut season livestreams. The new sponsor will also have brand presence at the Blizzard Arena in Los Angeles with digital-board messaging, branded ‘thundersticks’ and free sweets at selected matches.

“The Sour Patch Kids brand is always connecting with our fans where they live and play, which is why we’ve been a part of gaming since 2011,” said Katie Williams, senior director of marketing, North America Confections. “Our sponsorship with the Overwatch League gives us an immersive opportunity to support this exciting evolution in esports and highlight gameplay moments for spectators in the arena and those streaming from home.”