The National Football League’s (NFL) Philadelphia Eagles have launched a redesigned mobile app including a new content interface featuring live TV and radio streaming access from Eagles’ games for the first time.
Available on iOS and Android devices, the new-look platform also includes personalisation capabilities to help tailor the app experience to the individual user, interactive gaming functions, and access to instant replays during live fixtures.
As part of the upgrade, the app also integrates Ticketmaster’s Safe Tix technology to enhance the security and safeguarding for all ticket members, traffic alerts, and also features a Premium Hub, which gives members ‘easy access to their account representatives’.
The decision to add an over-the-top (OTT) capability to the app comes amid an interest juncture for the NFL, which is seeking to diversify its own broadcast rights while trends show that more viewers are streaming games.
Eagles president Don Smolenski said: “We know how important it is to our fans to stay connected to team news, content, and gameday information. From the live streaming market, to the enhanced customisation options, this update is designed to create the best and most valuable experience for Eagles fans everywhere.”
The move is another milestone in what has proven to be an eventful summer for the Eagles, who also penned an extension of their stadium naming rights deal with insurance and asset management firm Lincoln Financial Group.
The deal, worth in the region of US$170 million, ensures the team’s 69,000-seater stadium continues to be known as Lincoln Financial Field until 2032.