The Players’ Tribune (TPT), the athlete-led content platform, has announced that it has acquired digital media company Unscriptd.
The deal, which will see a vast expansion of TPT as it seeks to become the world’s largest athlete-generated content provider, will lead to the creation of a new mobile app.
The key aspect of the agreement is the addition of Unscriptd’s mobile technology, which will give TPT the opportunity to launch its digital app service, Players’ Post. The platform has been created exclusively in order to help its athletes create, edit and publish short-form videos. It will then enable them to manage more easily the distribution of content to fans.
The purchase also sees TPT – founded in 2014 by former New York Yankees star Derek Jeter – will add Unscriptd’s 2,500 athlete clientele across Europe, Australia and Asia to its roster of sportspeople, taking their overall figure past the 5,000 mark worldwide.
As well as the athletes, TPT also grows its range of content. Among the sports added to the platform through the deal are global soccer, Australian rules football, Formula One, surfing, tennis, cricket, athletics and rugby.
Jeff Levick, chief executive at The Players’ Tribune, said: "This acquisition reinforces our commitment to growing The Players’ Tribune into the world's leading, global athlete-driven platform, while also ensuring that we remain ever-evolving in order to serve our athletes and fans across the globe.
“The mission of The Players' Tribune has always been to give athletes the platforms and the tools they need to create truly personal and engaging content. By combining Unscriptd's technology and international reach with our growing athlete network and unparalleled storytelling capabilities, we will help connect the global athlete community to each other — and to fans.”
Brent Scrimshaw, co-founder and chief executive of Unscriptd, added: “We created Unscriptd with the idea of building a technology platform that creates a more robust and meaningful way for athletes to engage with their fans.
“Unscriptd was purpose-built to enable athletes to be better publishers through a suite of proprietary technology, content, distribution and data services, and this acquisition by The Players' Tribune will fast-track the acceleration of our shared vision.”