OTT & Digital

Portland Trail Blazers join with NBC Sports to trial new streaming product

NBA side partner US media company to create direct-to-consumer media offering.

by Elena Holmes

Portland Trail Blazers join with NBC Sports to trial new streaming product

The NBC Sports Group has partnered with the National Basketball Association’s (NBA) Portland Trail Blazers to trial a new direct-to-consumer (DTC) media product during the 2017/18 season.

The NBCUniversal-owned media company will create a streaming product that will allow fans residing in Blazers territory to purchase and watch 15 games during the season.

The offering, called NBC Sports Gold Blazers Pass, is part of NBC Sports’ suite of direct-to-consumer live streaming products to desktop, mobile, tablets and connected TV devices.

NBC Sports Northwest will continue to present its traditional TV offering and streaming of the NBA team’s games.

“When we set out to renew our rights last year, distribution was a top priority,” said David Preschlack, president of NBC Sports’ regional networks. “In today’s media environment, fans have the ability to follow their favourite teams in a variety of ways. We’re pleased to offer Rip City this new DTC product, so that fans can follow Damian Lillard, CJ McCollum, Jusuf Nurkic, and the team during key games. In addition, we’re pleased to offer NBC Sports Northwest customers access to more games than ever before.”

“NBC Sports Regional Networks has worked hard to make our games accessible to our passionate fanbase,” added Chris McGowan, president and chief executive of the Blazers.  “This DTC offering is another example of our two organisations working together to provide a way for all fans in the region to watch across any platform. We continue to make access to our games a top priority.”

The Portland Trail Blazers are fifth in the NBA’s Western Conference after winning six of their opening ten games. They defeated the Los Angeles Lakers 113-110 on 3rd November, and will host the Memphis Grizzlies on Wednesday.