The Premier League has become the first European soccer league to launch an official app exclusively in Mandarin for fans in China.
The platform will provide tailored content for Chinese supporters, including access to the latest news from English soccer’s top flight, as well as interviews and notifications for starting line-ups, goal updates and links to Chinese broadcasters showing live matches.
In addition, the app will host the first Mandarin-language data hub for Premier League statistics for both individual players and clubs.
The move marks the Premier League’s latest attempt to engage with its fans in China, where English clubs have taken part in pre-season games in recent years. The league’s 4 million social media followers also have access to official content via official channels on Weibo, WeChat and Toutiao.
“There are millions of passionate Premier League club fans in China and we are always looking at new and exciting ways to engage them,” said Premier League managing director Richard Masters. “We work closely with our broadcast partners and, together with our clubs, have regularly hosted events in China to bring live experiences to supporters.
“This app provides another way to engage with the Premier League digitally and recognises the commitment of our fans with more and better localised content in Mandarin.”
The app, which will be made available for the first time on 9th November, was built by Kingworld, while Chinese digital media agency Red Lantern oversaw the process and will manage on-going content.
“China is a mobile marketplace and this investment by the Premier League is another way to help drive value back to clubs and Chinese broadcasters,” added Red Lantern founder Lewis Hannam. “Rights holders need to have a bespoke digital strategy for China and the Premier League is at the forefront of that.”