The San Francisco 49ers have set out plans to become the first National Football League (NFL) franchise to integrate 8K HD video production technology into their stadium experience as part of a multi-year partnership with communications manufacturer Foxconn Industrial Internet (Fii).
Whilst no timeline has been established for implimentation, the franchise said the upgrade will come into play in the ‘near future’. Branding activations for the new partnership were built into the Levi's Stadium in time for their first home fixture of the 2019/20 NFL season, as the 49ers defeated the Pittsburgh Steelers 24-20 on 22nd September.
As part of its capabilities, Fii’s primary focus will be on the development and application of 8K imagery to assist the award-winning 49ers Studios team.
A key component of that will be to replace all existing television monitors within the Levi’s Stadium with Sharp-brand monitors. The partnership also presents an opportunity for Fii to enhance the match day experience through high-performance computing and 5G connectivity.
Brent Schoeb, the 49ers’ chief revenue officer, said: “The 49ers and Levi’s Stadium continue to strive to be one of the most innovative teams and venues in the world and courtesy of our partnership with Fii we will have the ability to be the first stadium to roll out 8K to our fans in a prominent fashion.
“Their suite of brands and industry leading products will enable us to build on our innovative vision.”
Following updates completed during the off-season, the Fii name will also serve as the presenting sponsor for the 49ers Museum, the 49ers press room, and the Fii Club which was previously known as the East Field Club.
The Fii brand will also be integrated into signage located on the main Levi’s Stadium videoboards located on the north and south ends of the stadium, the microphone flags in the 49ers press room, and wayfinding signage throughout the venue.
Foo-Ming Fu, Fii’s president in the US, said: “The Fii team is passionate about the technologies we develop and the product we create that make everyone’s life more enjoyable. By adding our 8K and high-performance computing expertise to the partnership, we now have the opportunity bring this experience directly to the 49ers fans.”