OTT & Digital

Slash Football signs fresh Sky distribution deal

Brave Bison’s ‘Gen-Z’ YouTube channel to feature over 300 videos on Sky Q.

by Steven Impey

Slash Football signs fresh Sky distribution deal

Slash Football, the YouTube channel owned by the soccer entertainment outlet Brave Bison, has agreed an extended distribution deal to feature video content on Sky Q’s next-generation platform.

Sky is licensing more than 300 videos from the fan-focused football channel to sit within Sky Q’s online video section. The deal follows a four-episode licensing agreement between the parties during the 2018 Fifa World Cup. 

The videos will include some of YouTube's most-famous ‘influencer teams’, including Rebel FC, Baiteze Squad, Eltham SF and SE Dons.

Slash Football will also create 30 new episodes of grassroots football content exclusive for subscribers to Sky Q, which includes a catalogue of online video, box sets and apps from YouTube, Spotify and Netflix.

"Sky Q is a ground-breaking entertainment platform, perfectly suited to the Slash Football viewer who was likely born with a smartphone in their hand, streaming content across multiple screens, whenever they choose,” said Brave Bison’s chief executive Claire Hungate.

“This agreement demonstrates the strength of Brave Bison's service offering to brands and emphasises how the company is disrupting the existing sports ecosystem through its engaging influencer and social video content,” Hungate added.

Brave Bison has not disclosed its fee, though a spokesperson said it is “typical for an agreement of this kind”.

In September, the company was ranked by Tubular Labs as the world’s fifth largest online media publisher.