Emerging Tech, Data & Media , OTT & Digital

Snack Media increases portfolio with RugbyPass deal

Content partnership takes company beyond three million monthly rugby subscribers.

by Steven Impey

Snack Media increases portfolio with RugbyPass deal

London-based digital content specialist Snack Media has added the RugbyPass portfolio to its creative network.

The deal sees the four websites owned by RugbyPass - RugbyPass.com, Rugby365.com, RugbyOnslaught.com and RugbyDump.com come into the Snack Media offering, boasting a unique viewership to over three million monthly users across nine sites.

The RugbyPass over-the-top (OTT) platform is also the official rights holder for a number rugby properties in over 30 Asian and European markets. It is the exclusive live streaming platform for Heineken Champions Cup and Guinness Pro14 in Australia, as well as the Six Nations broadcaster in 23 Asian countries.

Its subscribers also have access to the RugbyPass Index (RPI), which uses big data and artificial intelligence to rank players and teams.

“We are delighted that RugbyPass have joined the network due to their quality of content, willingness and flexibility to work with brands as well as reach,” said Snack Media chief executive and founder Niall Coen.

“As a result, I’m very proud that Snack Media are now one of the largest independent rugby fan networks in the world.”

Tim Martin, chief executive and founder of RugbyPass, said the company has seen ‘tremendous audience growth’ globally.

“Heading into a Rugby World Cup year, we are excited to partner with brands, agencies and media partners alike to develop new content and digital media solutions that reach millions of global rugby fans,” he said.