Emerging Tech, Data & Media

Sportradar strikes MGM-GVC gambling data deal

Swiss firm to provide joint betting venture with data from NBA, NHL and NFL.

by Sam Carp

Sportradar strikes MGM-GVC gambling data deal

Sportradar has struck a deal to become the exclusive provider of certain US sports betting data for MGM GVC Interactive LLC. 

The announcement comes several months after entertainment giant MGM and UK Ladbrokes owner GVC launched a strategic joint venture in July to tackle the budding US sports betting market.

The tie-up with Sportradar covers a wide range of pre-match and live betting services along with bet stimulation content such as the Swiss sports data company’s live match tracker.

Sportradar covers 400,000 sports matches annually and is currently the only data provider working with the National Basketball Association (NBA) and the National Hockey League (NHL) as a distributor of league data. The company is also an official partner of the National Football League (NFL), Fifa, Uefa and Nascar.

"MGM and GVC are leaders in the sports betting landscape, and we are proud to be their provider for US sports data," said Neale Deeley, vice president of gaming sales at Sportradar. "We have been preparing for the opening of the US market for some time now with an across-the-board ramp up of our US sports betting offering.”

Commenting on the deal, Adam Greenblatt, MGM GVC Interactive’s chief executive, added: “We have a clear and simple objective - to provide our US customers with the best and broadest range of betting products in the market.”

MGM has also been extremely active since the US Supreme Court struck down a 26-year federal ban on sports betting in the country. In July, the company partnered with the NBA to become the first official sports betting partner of a US major league. That deal was soon followed by a similar partnership with the NHL in October that gives the company access to the league’s non-proprietary game data.