Welsh soccer side Swansea City have announced a partnership with Zeelo to improve transport to and from their Liberty Stadium.
The on-demand coach transport service will use its AI-powered Route Integration Navigation Automation (RINA) platform to identify demand for new coach routes that are underserved by current transport options to and from the Premier Leauge outfit's home games.
Zeelo will then serve this demand with executive coaches, which can be tracked in real-time on a mobile app.
Swansea fans will be able to travel from 13 locations across South West Wales, including Llanelli, Aberdare, Neath and The Mumbles, among others. Those using Zeelo coaches will get priority going in and out of the stadium to avoid parking queues.
Zeela currently operates transport services for several other Premier League sides, as well as second-tier Championship teams across the UK.
Barney Williams, co-founder of Zeelo, said: “Getting to the Liberty Stadium on match day can itself be a big hurdle for Swans fans to clear just to support the team. We want to get as many fans as possible to the stadium every time Swansea plays and this partnership allows us to provide a stress-free way to get to the game which is tailored for the fans.”
A Swansea City spokesperson added: “It’s great that we can now offer this service to our fans. We are constantly looking to improve the transport issues on a matchday and this service from Zeelo is the first step towards that goal. Fans can enjoy a matchday with a drink or two and get to and from the game quickly and stress free.”
Swansea are 14th in the Premier League after winning eight of their 30 games so far this season. Fans will be able to trial the service for free when the Swans host Tottenham Hotspur in the quarter-final of English soccer's annual club knockout competition, the FA Cup, on 17th March.