Emerging Tech, Data & Media , Future Stadiums & Venues

Tampa Bay Lightning partner with Venutize for Amalie Arena fan app

Platform encompasses ticketing as well as concession and merchandise payment.

by Tom Bassam

Tampa Bay Lightning partner with Venutize for Amalie Arena fan app

Tampa Bay Lightning has announced a partnership with Venutize to launch a new app for fans visiting the NHL franchise’s Amalie Arena.

The mobile technology company have launched the new app on iOS and Android that allows users to purchase tickets, pay at concessions and for merchandise, as well as plan their visits for Lightning home games.

One of the key features in the Amalie Arena app is a mobile wallet, which also provides Lightning season ticket holders with discounts that they are able to transfer to other guests when they forward their event tickets, all without the need for a physical discount card.

Additionally, card holders with franchise partners JPMorgan Chase will also receive $25 in ‘Amalie Arena cash’ by uploading a JPMorgan Chase credit or debit card to the mobile wallet.

"We are committed to providing fans with a world-class experience at every game, concert and event," said Steve Griggs, Tampa Bay Lightning chief executive.

"After extensive research, we chose to partner with Venuetize, because of the breadth of their platform's functionality, their ability to integrate with other systems, and the flexibility they afford us to expand and incorporate future capabilities at a larger scale. With their platform in place, we can now deliver on our promise to ensure Lightning fans and guests to our arena enjoy the best fan experience available."

The app extends beyond just Lightning home games. The platform provides users a home to venue serice when visiting the Amalie Arena, delivering the capability to search for events at the venue by type; purchase, use, and forward tickets; as well as access to upgrades and experiences at the arena.

"Forward-thinking organizations like the Tampa Bay Lightning and Amalie Arena realize that mobile is the best platform for enhancing and personalizing their guests' experiences," said Karri Zaremba, co-founder and chief operating officer of Venuetize. "We are thrilled to be part of their next-generation mobile strategy, to help them achieve measurable, operational cost savings, and to power their ability to deliver the services their guests demand and expect."

"Venuetize's mobile platform will allow us to continue to move our operations into the digital world while also offering our fans added value and convenience right from their smartphones," said Sean Walker, Tampa Bay Lightning and Amalie Arena vice president for innovation and technology.