OTT & Digital

Telemundo teams up with Google for YouTube World Cup content

Spanish-language broadcaster to stream real-time highlights.

by Elena Holmes

Telemundo teams up with Google for YouTube World Cup content

Telemundo, the exclusive Spanish-language 2018 Fifa World Cup US broadcaster, has announced a partnership with Google.

The deal will see the network bring Spanish-language World Cup content to Google and video platform YouTube to fans in the US.

Telemundo will make real-time video highlights available via the Google search engine, including in-game clips featuring goals, halftime highlights and major moments in the match, as well as game previews, winning probabilities, line-ups and news.

The broadcaster will upload over 1,000 hours of exclusive content across digital platforms, including content on the official Telemundo Youtube channel. Content will also include videos from YouTube creators and fan reactions from across the world.

In addition, World Cup games on Telemundo, which has tournament rights until 2026, will be offered in markets where Youtube TV is available, with subscribers to YouTube TV able to record and watch games via the YouTube TV Cloud DVR feature. 

The agreement with Google comes after Telemundo partnered with Spanish soccer star David Villa and his newly-launched production company, Designated Player, to produce soccer content around the World Cup that will air across all Telemundo network and digital platforms.

"Partnering with Google to empower fans to easily search and find the best World Cup content and highlights in Spanish available is a true game changer for Telemundo," said Peter E. Blacker, executive vice president, digital and emerging business at NBCUniversal Telemundo Enterprises. "Soccer is more exciting in Spanish, and we're thrilled to be amplifying the access and engagement of the World Cup through Google and YouTube technology."