Emerging Tech, Data & Media

Telemundo bolsters World Cup coverage with Google and Alexa

Spanish-language broadcaster strikes voice activation deals with tech giants.

by Elena Holmes

Telemundo bolsters World Cup coverage with Google and Alexa

Telemundo Deportes, the Spanish-language broadcaster of the ongoing Fifa World Cup, has announced partnerships with Amazon and Google to augment its audio offerings for the final stages of the soccer tournament.

Alexa, Amazon’s cloud-based voice service, will include a Telemundo Deportes ‘Flash Briefing’ to its services, which will allow fans to hear the broadcaster’s daily two-minute World Cup news recap in Spanish.

Fans will also be able to tune in to Telemundo Deportes’ ‘Dia de Gallos’ daily tournament podcast, as well as access the official theme music for Telemundo Deportes, ‘Sueño de Campeones’ (Dream of Champions) on the web player or via the Amazon Music app for iOS and Android.

Google’s deal sees Telemundo’s sports briefings will be made available in Spanish via the tech company’s Home service.

Users can request the sports briefings with both Alexa and Google Home through vocal commands.

Telemundo acquired the Spanish-language rights to the 2018 and 2022 World Cups in a deal worth a reported US$600 million back in October 2011. Since then, the network has negotiated a second agreement, believed to be on the same terms, for the rights to the 2026 World Cup.