OTT & Digital

Tennis Channel aces Masters 1000 events rights

American pay-TV network will now show all but three ATP second-tier events.

by Tom Bassam

Tennis Channel aces Masters 1000 events rights

American pay-TV broadcaster Tennis Channel has extended its rights agreement with ATP Media, the broadcast arm of the men’s ATP World Tour, to add ATP World Tour Masters 1000 events.

In addition to ATP World Tour 500 events, the updated arrangement means for the first time the Tennis Channel gains live and over-the-top (OTT) streaming rights - via Tennis Channel Plus - to the competition tier just below Grand Slam level.

Tennis Channel will now televise all but three ATP Masters 1000 and 500 events. The exceptions are Indian Wells, the Miami Open and the Nitto ATP Finals. The network already had rights to all 12 of the ATP World Tour 500 tournaments - Rotterdam, Rio de Janeiro, Dubai, Acapulco, Barcelona, Halle, Queen’s Club, Hamburg, Beijing, Tokyo, Basel and Vienna.

"This extension more than doubles our tournament line-up on Tennis Channel Plus and gives subscribers a more comprehensive live tennis schedule throughout the year," said Adam Ware, senior vice president, head of digital and new business development at Tennis Channel.

"In the almost four years since introducing our premium OTT service, we've been committed to steadily growing the platform and giving tennis fans more of what they want live and on demand, and this is a significant step toward that mission."

ATP Media chief executive Mark Webster added: "Tennis Channel continues to be a highly valued broadcast partner of ATP Media, and we are delighted to be able to not only extend our existing agreement with them, but also expand the scope of their rights to allow even more live tennis to be seen across the US via Tennis Channel's exciting new Tennis Channel Plus digital subscription service.”