Top-tier English soccer side Tottenham Hotspur have announced local brewery Beavertown as the latest partner for their new stadium, which is expected to open for the 2018/19 Premier League season.
In what the club claim is a world first for any soccer stadium, Beavertown will operate a microbrewery inside the currently nameless venue. The bar will serve the company’s range of craft beers, as well as a collaboration beer that will be created and brewed in partnership with Spurs and their fans.
The microbrewery will be located in the south east corner of the North London-based team’s 62,000-seater home. There will also be a dedicated Beavertown Tottenham Taproom which will be open for fans to visit during the club’s home games.
Matthew Collecott, director of operations at Tottenham, said: “This is yet another example of how the stadium development is supporting local business, while the unique concept of a microbrewery and taproom inside a football stadium encapsulates our desire to innovate at our new home as part of our ambition to offer all our guests a unique matchday experience.”
Beavertown is the latest in a long list of partners to sign up for Spurs’ new stadium, joining Daktronics, GKR Scaffolding, the Zumtobel Group, Schneider Electric, Mitel, Redstone Connect and SCX, which is installing a retractable pitch at the stadium.
Logan Plant, founder of Beavertown, added: “The ambition the club has for its new stadium is mind-blowing and we are thrilled to play a part in helping them deliver their vision of an unparalleled stadium experience.
“The partnership with Spurs offers us an amazing opportunity to get our beers into the hands of a new audience, the thirsty football fan masses, which in turn gives us the ability to grow our Beavertown fanbase and aligns perfectly with our mantra of getting great beer onto every street corner.”