Esports-orientated streaming platform Twitch has made cuts to its team payment programme to focus on top competitive outfits, according to a report by Digiday.
Within the past year, the Amazon-owned video platform has reportedly been reducing the amount it pays teams to stream on the platform and has removed some organisations altogether. The payments from Twitch were reportedly a top-three revenue stream for some esports teams, but the specific terms of those payments and how many affected teams were on the programme have not been reported.
The move comes in response to certain teams’ use of non-competitive gaming creators to help fulfil their content commitments, Louis Timchak III, vice president of sales at digital creative talent agency Bent Pixels, told Digiday.
Twitch told Digiday in a statement: ‘Twitch has been the go-to destination for esports content for years. We’ve been at the forefront of the industry’s growth and success, and we will continue to invest in esports and competitive gaming as a component of our overall content strategy.’
The payment reductions have seen teams try to secure that lost revenue and ease their reliance on Twitch by turning to YouTube to post clips from live stream, according to Menashe Kestenbaum, chief executive of gaming specialist digital media company, Enthusiast Gaming.
“Twitch is still the dominant one for streaming [live videos]. YouTube is still the dominant one for recorded [videos],” he told Digiday.
The gaming digital broadcast marketplace is becoming increasingly crowded with Facebook and Microsoft’s Mixer platform growing in popularity. Earlier in August, Tyler ‘Ninja’ Blevins, who was Twitch’s most popular streamer, left the platform for Mixer in a deal estimated to be worth as much as US$8 million a year.