Nascar, US motorsport’s preeminent stock car racing organisation, has announced a new partnership with Twitter.
The deal will see the social media giant live stream an in-car camera perspective during all ten of this year’s season-ending Monster Energy Nascar Cup Series play-off races.
The footage will be available for free to both logged-in and logged-out users in the US via Nascar’s official Twitter handle. The series’ account will also provide real-time race highlights to complement its timeline of tweets covering the events.
The play-offs begin at Chicagoland Speedway on 17th September, and Japanese car manufacturer Toyota has been named as the sponsor of the race’s Twitter live stream.
Steve Phelps, Nascar’s executive vice president and chief global sales and marketing officer, said: “Through the in-car camera live stream on Twitter, our fans will have another compelling vantage point of the Nascar play-offs, where the energy and intensity of stage racing will be elevated to a whole new level.”
Anthony Noto, Twitter’s chief operating officer, added: “Nascar continues to innovate on Twitter, a place where their passionate fans discuss what’s happening before, during and after every race. Our new collaboration will offer Nascar fans a unique live stream perspective for the 2017 playoffs alongside the real-time Twitter conversation.”