NBC Sports Washington, the District of Columbia’s regional sports network (RSN), and the Washington Redskins have announced a partnership that will provide the National Football League’s (NFL) first interactive live gaming broadcast.
The ‘Predict the Game’ pilots feature free-to-play contests where viewers can win US$1,000 each quarter as well as other prizes during all four of the Redskins' preseason games.
The four broadcasts will air on NBC Sports Washington Plus, the network’s secondary feed, starting 8th August with the Redskins pre-season opener against the Cleveland Browns.
The programming will include interactive features, combined with real-time statistics as well as information during the game. The regular live game coverage, which will be available simultaneously on NBC Sports Washington, will be included in the alternate presentation.
"We are committed to delivering the most engaging experience possible to fans, so the opportunity to partner with the Redskins to combine live NFL action with predictive gaming this pre-season is something we are very excited about," said Damon Phillips, NBC Sports Washington general manager.
Scott Shepherd, Redskins senior vice president, added: "This partnership strategically aligns with our organisation’s commitment to constant innovation for our fans. We are continuously working to enhance the fan experience and strive to identify new, meaningful ways for our incredible fans to engage with our team."
The four-game trial is the latest broadcast of its kind from NBC Sports, following similar RSN productions with the National Basketball Association's (NBA) Washington Wizards and Philadelphia 76ers earlier this year.
Predict the Game allows fans to predict various game and player performance outcomes through a series of on-screen questions, with the interactive element coming via registered users’ mobile or desktop devices.
Scoring is done via a points system for correct predictions that sees the top eligible scorer at the end of each quarter earning or sharing a US$1,000 prize, with a new game beginning each quarter.