eSports & Gaming

Top story: Werder Bremen enter esports deal with EWE AG

Rolling sports business news wrap: Every deal, every day.

by Stephan Georgiou

Top story: Werder Bremen enter esports deal with EWE AG

Top Story

German soccer club Werder Bremen have announced an esports partnership with energy and telecoms company EWE AG.


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The German-based company, which has a long-term sponsorship deal with the Bundesliga side, has become a jersey sponsor of Bremen’s esports team.

Werder Bremen established its esports division in July, signing two players in the process and entering a team in EA Sports’ FIFA series. For EWE AG this is its first esports venture.

EWE AG project manager Carsten Niederberger said: “We look forward to working with Werder Bremen in the field of esports. We are confident that we will benefit from the know-how of Werder in the field of esports and even for us, this can open up a new target group.”

Werder Bremen have had a promising start to their Bundesliga campaign, sitting in fourth place, but suffered a setback last weekend when they were thrashed 6-2 by Bayer Leverkusen.


Spanish top-flight soccer club Espanyol have expanded their partnership with TR Trucks, which continues as the club’s truck supplier in a multi-year extension.

Media Rights

Pay-TV broadcaster Sky Mexico has renewed its rights deal to show all English Premier League soccer matches for the next three seasons, covering Mexico, Central America and the Dominican Republic.

Sports network Eurosport has secured exclusive rights to broadcast British Darts Organisation (BDO) Major tournament coverage, including the World Professional Darts Championships, World Darts Trophy and the BDO World Masters for the next three years in the UK, Netherlands and Australia from 2019.

US broadcast network NBC Sports has announced a three-year extension to show coverage of horse racing’s Breeders’ Cup Challenge Series event across its platforms until 2021.

Australian TV network SBS has secured exclusive free-to-air rights to Australian rugby union test matches in November. The Wallabies face Wales, Italy and England in their overseas test series, which is also available via SBS’s on-demand service.

Personal Endorsement

Spanish basketball player Pau Gasol has been announced as a new global ambassador for clothing brand Tommy Hilfiger.

Italian pasta brand Barilla has announced a four-extension to its partnership with American skier Mikaela Shiffrin.

Our industry digest will update throughout the day as deals break so check back to make sure you do not miss a story