German soccer club Werder Bremen have announced an esports partnership with energy and telecoms company EWE AG.
The German-based company, which has a long-term sponsorship deal with the Bundesliga side, has become a jersey sponsor of Bremen’s esports team.
Werder Bremen established its esports division in July, signing two players in the process and entering a team in EA Sports’ FIFA series. For EWE AG this is its first esports venture.
EWE AG project manager Carsten Niederberger said: “We look forward to working with Werder Bremen in the field of esports. We are confident that we will benefit from the know-how of Werder in the field of esports and even for us, this can open up a new target group.”
Werder Bremen have had a promising start to their Bundesliga campaign, sitting in fourth place, but suffered a setback last weekend when they were thrashed 6-2 by Bayer Leverkusen.
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Pay-TV broadcaster Sky Mexico has renewed its rights deal to show all English Premier League soccer matches for the next three seasons, covering Mexico, Central America and the Dominican Republic.
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Spanish basketball player Pau Gasol has been announced as a new global ambassador for clothing brand Tommy Hilfiger.
Italian pasta brand Barilla has announced a four-extension to its partnership with American skier Mikaela Shiffrin.
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