German soccer club Werder Bremen have signed a deal with identity and data platform Verimi.
The partnership sees the Bundesliga outfit integrate the company’s services into its online offerings, with Verimi gaining a branding presence at Werder’s Weser-Stadion.
Verimi, which was founded last year, is a cross-industry registration service, using European General Data Protection Regulation (GDPR) privacy laws to protect people’s data. As a result of the deal – initially a single-year arrangement, the club’s official website will also include options to make payments via the platform.
“Data protection and transparent data flow are important topics that will continue to gain importance. Werder Bremen is pleased to have found a competent, trustworthy partner in this field with Verimi,” said Klaus Filbry, chief executive of Werder Bremen.
Torsten Sonntag, chief financial officer of Verimi, added: “Verimi is a trusted service provider that allows users to keep control over their data. Such trust as the Werder fans have in their club is a role model and inspiration for us. We want to build on this with the partnership.”