eSports & Gaming

Top story: West Ham to host esports tournament

Rolling sports business news wrap: Every deal, every day.

by Stephan Georgiou

Top story: West Ham to host esports tournament

Top Story

English top-flight soccer club West Ham United are to host an esports tournament at the London Stadium.


  1. Arsenal confirm ‘UK£300m’ Adidas deal

  2. NHL looking at regular season Germany fixtures

  3. Manchester United top European sponsorship revenue, says report

  4. UFC tapped VFT Solutions to combat piracy during McGregor-Khabib

  5. Philadelphia 76ers tune in with Beats by Dre

  6. AC Milan bag Piquadro luggage deal

  7. DAZN secures Heineken Champions Cup rights deal in six territories

  8. MSG set to separate business to manage New York Knicks and Rangers

  9. Brazil to suspend domestic leagues during Copa America

  10. NHL slates weekend primetime TV games in bid to engage European fanbase

  11. FA secures England men’s team two-game charity sponsorship deal

  12. Copa Libertadores, Facebook and new believing in big: IMG and DAZN Group’s FC Diez Media one year on

The competition has been launched with the Premier League club’s esports partners Basset & Gold, where players will battle it out on EA Sports’ FIFA 19 video game for the chance to win UK£10,000 (US$13,039) in prize money.

With a total prize fund of UK£25,000, the tournament is open to public, and will feature an online qualifying stage followed by a 16-team grand finals at the London Stadium.

Commercial and digital director Karim Virani said: “West Ham United were the first Premier League team to move into esports a few years ago and it continues to be an important part of our strategy moving forward.”

Esports continues its rise in popularity, with broadcaster Sky Sports set to show live coverage of a Premier League esports tournament launched in a partnership between the league and EA Sports.


Apparel brand Southern Tide has been named as the official style partner of the RBC Heritage PGA Tour event, the golf tournament which follows the Masters at Augusta.

French car manufacturer Renault has been announced as an official partner of the Women’s European Handball Championship.

Media Rights

Broadcaster Asian Television Network (ATN) has secured the rights for Indian Super League soccer in Canada.

Spanish broadcaster LaLiga TV has secured the rights to show coverage of matches from the second tier of Spanish basketball, the Liga Leb Oro, in a five-year deal agreed with the Spanish Basketball Federation (FEB).

Canadian sports network Sportsnet has entered a partnership with Twitter to launch a National Hockey League (NHL) show on the social website covering live NHL matches this week.

US over-the-top (OTT) service FuboTV has expanded its National Basketball League (NBA) coverage by making the NBA League Pass available to its customers ahead of the new season.

Sky Sports Racing has announced its racing channel, At The Races, will broadcast horse racing coverage from Hong Kong in the UK until July 2022.

Personal Endorsement

National Basketball League (NBA) player DeMarcus Cousins of the Golden State Warriors has signed a multi-year deal with German sportswear giant Puma.


Singaporean network Singtel is looking to boost its esports output by providing access for customers to esports competitions and the creation of original and exclusive programming content.

The president of the German Motor Sport Association (DMSB) has established Sim Racing as an official motorsport discipline.


Mixed martial arts (MMA) organisation One Championship has raised US$166 million in a Series D financing round led by US venture capital firm Sequoia Capital.

Bidding & Hosting

Irish rugby club Connacht have announced a €30 million (US$34.5 million) redevelopment plan for their Sportsground Stadium.

International Olympic Committee (IOC) president Thomas Bach has claimed that ‘there is no plan B’ if more cities drop out of the race to host the 2026 Winter Olympics. Three potential cities – Calgary, Stockholm and a joint Milan-Cortina bid – were given the go-ahead last week but each face significant obstacles, most notably gaining enough government and public support.

Politics & Governance

Serik Konakbayev, who is hoping to run for president of the International Boxing Association (AIBA), has submitted an appeal to the Court of Arbitration for Sport (CAS) after Aiba’s election committee decided that he is no longer eligible to stand for election due to his nomination form arriving a day late.

Soccer governing body Fifa has suspended the Sierra Leone Football Association (SLFA) due to government interference. The country’s anti-corruption commission had barred SLFA officials from the organisation’s offices, stating that they must vacate their posts as they contest corruption charges.

The International Testing Agency (ITA) has signed a partnership with World Taekwondo as the ITA implements the federation’s anti-doping programme for two years from 1st January 2019.

Our industry digest will update throughout the day as deals break so check back to make sure you do not miss a story