The National Hockey League’s (NHL) Winnipeg Jets have announced that they are introducing a digital-only ticket scheme starting this September.
The move to e-tickets will mean supporters will now have to gain access for games at the Jets’ Bell MTS Place home via their smartphones – a switch designed to be more eco-friendly whilst also streamlining the entry process.
Kevin Donnelly, senior vice-president of Jets’ owners True North Sports and Entertainment, said: “More and more people have a smartphone, so the amount of easy-adopters is growing and the amount of people it’ll be an inconvenience for is reducing.”
In going paperless, the Jets join a host of NHL teams to revolutionise their ticketing schemes. The Toronto Maple Leafs and the Washington Capitals are among those to ditch previous policies where fans printed their tickets from home.
Another intended result of the new procedures is to ensure that fraudulent activity regarding ticket access is minimised, which is an ongoing problem according to True North.
“Eliminating the ability to print this PDF that [fans could] duplicate reduces the opportunity for fraudulent tickets to be created,” Donnelly added.
The NHL pre-season starts in September before the regular league season gets underway in early October.