OTT & Digital

World Rally Championship launches live streaming service

Motorsport series to create 25 hours of coverage from each rally in 2018.

by Elena Holmes

World Rally Championship launches live streaming service

The World Rally Championship (WRC) has announced the launch of a new live streaming service as part of its broadcast strategy in 2018.

The global motorsport series’ commercial rights holder WRC Promoter will offer over 25 hours of coverage from each event as a live stream service called WRC All Live, which will cover every stage from each round, as well as showing action from the opening and podium ceremonies, press conferences and drive autograph sessions. 

The live stream will also provide expert analysis from the WRC’s television studio, along with breaking news, interviews and reactions from across the event. 

The service will be created using stageside and onboard cameras, helicopters, drones, and a production team of around 100 people, and will be made available on the WRC’s subscription channel. 

Oliver Ciesla, managing director of WRC Promoter, said: “WRC fans now have the choice and flexibility to join the live action at any time during a rally weekend. Fans can choose to watch the stages they like best and enjoy unprecedented live access to the service areas, whenever they want and from wherever they are.”

“All live streams can be watched anywhere, anytime and on any device – computer, laptop, smart TV, smartphone or tablet. Fans won’t have to miss a thing as all stages can be watched live or on demand and an interactive programme guide will provide information to steer fans easily through each day.

“WRC All Live is the appropriate format for an endurance sport that runs for two-and-a-half days. It will also become an important new tool for journalists, teams, rally organisers and safety delegates working in the WRC.”

WRC All Live will start its live streaming coverage at the opening stages of the upcoming Monte Carlo Rally on 25th January.