Future sports technology & next generation business insights
Investment is the lifeblood of any business and in sport, the movement of money has reflected profound shifts in everything from geographical power bases to consumer behaviour. The way big and small funds work in sport has changed, too, settling into the rhythms and demands of the industry.
by Eoin Connolly
Where the sports industry goes next
Top story: Team Vitality announce new marketing partnership with Infront.
by Tom Bassam
League also extends deal with technology and financial services company FIS.
by Elena Holmes
IMG and Perform’s JV invites bids for South American soccer competitions.
by Michael Long
UK pay-TV broadcaster will also show Europa League final on digital platform.
Tennis organising body to use social media marketing platform to build player brands.
Six esports titles confirmed for multi-sport event.
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