Future sports technology & next generation business insights
Investment is the lifeblood of any business and in sport, the movement of money has reflected profound shifts in everything from geographical power bases to consumer behaviour. The way big and small funds work in sport has changed, too, settling into the rhythms and demands of the industry.
Where the sports industry goes next
Basketball league partners with Times Studio to deliver short-form videos in India.
Spaniard to conduct interviews with players participating at soccer tournament.
UK startup app plans to boost grassroots participation.
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Last week, English soccer club Aston Villa became the first side in England to adopt a vertical ecommerce model when they announced a three-way kit partnership with Fanatics and Luke 1977. SportsPro looks at the story behind the deal, and how it could revolutionise soccer’s traditional approach to kit production.
Greg McStravick, SAP's president of database and data management, reflects on a recent talk from AS Roma owner James Pallotta, and explains how soccer clubs are integrating technology across three key areas to become the second-favourite team of a broader network of fans.
Dani Ettridge, business development executive at Integro Entertainment & Sport, on managing weather-impacted sporting events.
From Arsene Wenger’s departure to Tottenham’s victory over Leicester, Josh Baines, product marketing manager at digital brand intelligence analysts Grapeshot, reveals how it is possible to take advantage of 'tent-pole' events.
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