Future sports technology & next generation business insights
Investment is the lifeblood of any business and in sport, the movement of money has reflected profound shifts in everything from geographical power bases to consumer behaviour. The way big and small funds work in sport has changed, too, settling into the rhythms and demands of the industry.
by Eoin Connolly
Where the sports industry goes next
Other plotlines that may or may not come to define the sports industry: BBC fantasy sports and Susanna Dinnage leaves Discovery.
With information and entertainment – not least in the world of sport – now expected ‘in the moment’, traditional media are facing huge challenges. Pete Marshall, head of English language content at Stats Perform, discusses how that has shaped the approach of a new breed of B2B content providers.
by Pete Marshall
Why technology advances mean bookmakers like Interwetten still see soccer partnerships as an opportunity to cut through the crowd.
Welcome to SportsPro’s new weekly briefing chronicling the plotlines that may or may not come to define the sports industry.
Cristiano Ronaldo is unparalleled at the business of social media, with recent estimates suggesting he makes US$47 million a year from Instagram. Whilst his exposure provides brands with a guaranteed reach, are they always getting the best value for money?
by Andrew Collins
Research from data agency Two Circles suggests considerable growth in the value of non-live digital rights in the next few years but it will still take a different approach for sports bodies to capitalise.
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