Future sports technology & next generation business insights
Investment is the lifeblood of any business and in sport, the movement of money has reflected profound shifts in everything from geographical power bases to consumer behaviour. The way big and small funds work in sport has changed, too, settling into the rhythms and demands of the industry.
by Eoin Connolly
Where the sports industry goes next
A quick Q&A with the digital content solutions provider about its products and place in the market.
Felix Blank, Sportradar’s digital platforms director, on why a measured approach is the best route to DTC success.
by Felix Blank
With monthly subscription fees proliferating for consumers as the battle for digital revenues continues, the much-discussed UK launch of The Athletic could be worth following some way beyond news media.
Mailman Group chief executive Andrew Collins offers his thoughts on the value of digital inventory and why it should not be frittered away in small-time deals.
by Andrew Collins
Seven League consulting partner Charlie Beall explores how the notion of ‘playing sports’ may in time come to have a whole new meaning.
by Charlie Beall
Last weekend saw 16-year-old Kyle 'Bugha' Giersdorf take home US$3m after being crowned the inaugural Fortnite world champion at tennis’ Arthur Ashe Stadium. Perhaps, writes Sam Carp, traditional sports and esports are not always in competition after all.
by Sam Carp
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