Future sports technology & next generation business insights
Investment is the lifeblood of any business and in sport, the movement of money has reflected profound shifts in everything from geographical power bases to consumer behaviour. The way big and small funds work in sport has changed, too, settling into the rhythms and demands of the industry.
by Eoin Connolly
Where the sports industry goes next
With half-empty venues blighting the Asian Cup and even a few luxury packages going unsold at the NFL's showpiece, SportsPro editor-at-large Eoin Connolly looks at what might be putting full houses under threat.
Daniel Ayers, consulting partner at digital sports agency Seven League, proposes five things sports social media managers would ask for if given the chance to revamp the major platforms.
by Guest Contributor
With the passing of Hugh McIlvanney, SportsPro editor-at-large Eoin Connolly takes stock of writing's place in modern sports consumption.
Andy Strong, sports client manager at digital agency Mailman, assesses the potential impact of the Chinese Super League's top scorer moving to La Liga.
As big movie franchises continue their slow creep on the Oscars, Hollywood depends more than ever on existing IP for its biggest hits. But what are the implications of the ‘content universe’ concept on how sports media will develop?
SportsPro editor-at-large Eoin Connolly profiles the trends intersecting sport, technology and culture that look set to define the year.
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