Future sports technology & next generation business insights
Investment is the lifeblood of any business and in sport, the movement of money has reflected profound shifts in everything from geographical power bases to consumer behaviour. The way big and small funds work in sport has changed, too, settling into the rhythms and demands of the industry.
by Eoin Connolly
Where the sports industry goes next
Mike Malo, vice president of business development at Umbel and former marketing executive for various teams in the NBA, NFL and MLS, explains how fan data is transforming the landscape of sports marketing and fan engagement.
by Guest Contributor
Seven League senior consultant Charlie Beall offers a few pearls of wisdom from a year of working in the burgeoning eSports industry.
Carlo De Marchis, chief product and marketing officer at Deltatre, analyses the enduring impact of VR in sports and looks at how it will be used in the future.
SportsPro's deputy editor reflects on this year's Sustainable Innovation in Sports forum and notices a renewed sense of purpose among the industry leaders.
by Adam Nelson
Arguably the most digitally innovative league in the world, the NBA has always been willing to try new things. Earlier this month, they took another step in that direction, announcing the formation of the NBA 2K eLeague.
by Tom Halls
Carlo De Marchis, chief product officer at deltatre, shares what he considers to be the most important things in the ever-expanding digital sports sector in 2017.
by Carlo De Marchis
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