Future sports technology & next generation business insights
While technology has taken hold in traditional sports, there is a contingent of newer properties whose raison d’être is technological innovation, from the burgeoning world of eSports to hi-tech drone racing and all-electric, zero-emissions motorsport.
by Michael Long
Where the sports industry goes next
SportsPro's deputy editor reflects on this year's Sustainable Innovation in Sports forum and notices a renewed sense of purpose among the industry leaders.
by Adam Nelson
Arguably the most digitally innovative league in the world, the NBA has always been willing to try new things. Earlier this month, they took another step in that direction, announcing the formation of the NBA 2K eLeague.
by Tom Halls
Carlo De Marchis, chief product officer at deltatre, shares what he considers to be the most important things in the ever-expanding digital sports sector in 2017.
by Carlo De Marchis
The global audience for eSports is young, engaged, and growing quickly. How can brands leverage this exciting new platform to make the most of the opportunity presented by this emerging sector?
by Tom Ellis-Jones
Nothing is more important than appearing to care about eSports. This is particularly true in the agency sector, which has not felt this out of step with the zeitgeist since it pretended to know something about skateboarding in the early 2000s.
by Richard Gillis
It has been an inevitability for years, but finally it appears Amazon is getting serious about sport.
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