Future sports technology & next generation business insights
Investment is the lifeblood of any business and in sport, the movement of money has reflected profound shifts in everything from geographical power bases to consumer behaviour. The way big and small funds work in sport has changed, too, settling into the rhythms and demands of the industry.
by Eoin Connolly
Where the sports industry goes next
Matt Smith, vice president and principal evangelist, media at Brightcove, delves into the "online renaissance".
by Guest Contributor
The pace of change in content delivery has enabled the sports industry to flourish in recent decades and in the last ten years, the game has changed again.
by Tom Blake
Mike Malo, vice president of business development at Umbel and former marketing executive for various teams in the NBA, NFL and MLS, explains how fan data is transforming the landscape of sports marketing and fan engagement.
Seven League senior consultant Charlie Beall offers a few pearls of wisdom from a year of working in the burgeoning eSports industry.
Carlo De Marchis, chief product and marketing officer at Deltatre, analyses the enduring impact of VR in sports and looks at how it will be used in the future.
SportsPro's deputy editor reflects on this year's Sustainable Innovation in Sports forum and notices a renewed sense of purpose among the industry leaders.
by Adam Nelson
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