Future sports technology & next generation business insights
Investment is the lifeblood of any business and in sport, the movement of money has reflected profound shifts in everything from geographical power bases to consumer behaviour. The way big and small funds work in sport has changed, too, settling into the rhythms and demands of the industry.
by Eoin Connolly
Where the sports industry goes next
In his new bi-weekly column, SportsPro senior writer Sam Carp reveals why Facebook's latest moves show that it is still trying to find its feet in the live sports landscape.
by Sam Carp
Wasserman director David Thomson says the success of a partnership starts with an authentic purpose but creativity is key.
by David Thomson
Vice president of video strategy at Harmonic, Thierry Fautier, explains how to overcome the challenges of live streaming.
by Thierry Fautier
For the Bundesliga understanding how to attract and engage a Generation Z audience is paramount, so the DFL enlisted WHU-Otto Beisheim School of Management to produce a consumption report to inform strategy.
by Guest Contributor
SportsPro’s editor-at-large (and Arsenal fan) Eoin Connolly attempts a balanced perspective on Tottenham Hotspur's return to N17.
SOLOS was founded in smart anti-counterfeit solutions for the luxury fashion industry but is now making waves in the sports sector with its ability to safeguard sports brands and enhance the fan experience.
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