Future sports technology & next generation business insights
Investment is the lifeblood of any business and in sport, the movement of money has reflected profound shifts in everything from geographical power bases to consumer behaviour. The way big and small funds work in sport has changed, too, settling into the rhythms and demands of the industry.
by Eoin Connolly
Where the sports industry goes next
As the ECB's bold new format suffers further turbulence on its soft launch, SportsPro editor at large Eoin Connolly looks at what's really at stake for English cricket and sport in general.
After Prince William, Emma Watson and David Beckham helped to reveal the England squad for the Women’s World Cup, SportsPro senior writer Sam Carp explores how the Twitter announcement showed the FA’s brief for this summer to be different from the last.
by Sam Carp
Britain’s richest man has taken over cycling’s Team Sky, Sir Ben Ainslie’s America’s Cup challenge and Eliud Kipchoge’s run at history. He insists claims he is ‘greenwashing’ the reputation of his chemicals company, Ineos, are inaccurate, but has he offered enough to counter that impression?
After two days of frenetic and fascinating activity at the O2, editor at large Eoin Connolly looks at the underlying lessons of technology’s influence on sport.
In the second instalment of his bi-weekly column, SportsPro senior writer Sam Carp explains how social media has provided sports teams with an opportunity to win – even when they don’t.
There’s a revolution taking place in sports media, one that’s being driven by cloud-based video delivery, says Imagen's head of sport Will Pitt.
by Will Pitt
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