Future sports technology & next generation business insights
Investment is the lifeblood of any business and in sport, the movement of money has reflected profound shifts in everything from geographical power bases to consumer behaviour. The way big and small funds work in sport has changed, too, settling into the rhythms and demands of the industry.
by Eoin Connolly
Where the sports industry goes next
The global audience for eSports is young, engaged, and growing quickly. How can brands leverage this exciting new platform to make the most of the opportunity presented by this emerging sector?
by Tom Ellis-Jones
Nothing is more important than appearing to care about eSports. This is particularly true in the agency sector, which has not felt this out of step with the zeitgeist since it pretended to know something about skateboarding in the early 2000s.
by Richard Gillis
It has been an inevitability for years, but finally it appears Amazon is getting serious about sport.
by Michael Long
As Twitter steps up its pursuit of live content, SportsPro's Michael Long ponders how the company’s fondness for sport has intensified into a relationship it can no longer live without.
Cesar Villares, co-founder of Brazilian sports and technology consultancy Go4it, explains why South America’s first Olympics will be the most technologically advanced Games ever.
by Cesar Villares
As OTT continues to dominate industry discussion, deltatre commercial manager Pete Burns discusses the observations deltatre have seen in the emerging broadcast market.
by Pete Burns
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