Future sports technology & next generation business insights
Investment is the lifeblood of any business and in sport, the movement of money has reflected profound shifts in everything from geographical power bases to consumer behaviour. The way big and small funds work in sport has changed, too, settling into the rhythms and demands of the industry.
by Eoin Connolly
Where the sports industry goes next
Arguably the most digitally innovative league in the world, the NBA has always been willing to try new things. Earlier this month, they took another step in that direction, announcing the formation of the NBA 2K eLeague.
by Tom Halls
Carlo De Marchis, chief product officer at deltatre, shares what he considers to be the most important things in the ever-expanding digital sports sector in 2017.
by Carlo De Marchis
The global audience for eSports is young, engaged, and growing quickly. How can brands leverage this exciting new platform to make the most of the opportunity presented by this emerging sector?
by Tom Ellis-Jones
Nothing is more important than appearing to care about eSports. This is particularly true in the agency sector, which has not felt this out of step with the zeitgeist since it pretended to know something about skateboarding in the early 2000s.
by Richard Gillis
It has been an inevitability for years, but finally it appears Amazon is getting serious about sport.
by Michael Long
As Twitter steps up its pursuit of live content, SportsPro's Michael Long ponders how the company’s fondness for sport has intensified into a relationship it can no longer live without.
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