Future sports technology & next generation business insights
Investment is the lifeblood of any business and in sport, the movement of money has reflected profound shifts in everything from geographical power bases to consumer behaviour. The way big and small funds work in sport has changed, too, settling into the rhythms and demands of the industry.
by Eoin Connolly
Where the sports industry goes next
After Eleven Sports suffered teething problems on its UK debut, Daniel Ayers, a consulting partner at digital sports agency Seven League, outlines the challenges facing audiences and rights holders as more sports content shifts towards unfamiliar platforms.
by Guest Contributor
Sunny Singh, Van Hawke Sports chief executive, offers his thoughts on the exciting possibilities and perilous pitfalls of the blockchain boom.
After the IOC and GAISF’s Esports Forum in Lausanne, SportsPro editor-at-large Eoin Connolly suggests a more radical approach might be needed to find a place for video games in the Olympic movement.
Simon Tracey, head of client services at Wasserman’s Experience division, asks whether mixed reality could be the tech to truly transform the way fans experience sports.
Charlie Beall, a senior consultant at digital sports agency Seven League, explains how Amazon calculated its heavily guarded financial foray into Premier League soccer rights.
Sean Verity, Antourage co-founder, explains the mechanics behind the company's work with Swedish soccer's top-flight and how it is taking fan engagement to new levels.
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