Future sports technology & next generation business insights
Investment is the lifeblood of any business and in sport, the movement of money has reflected profound shifts in everything from geographical power bases to consumer behaviour. The way big and small funds work in sport has changed, too, settling into the rhythms and demands of the industry.
by Eoin Connolly
Where the sports industry goes next
Here CSM head of insight Robin Meakin uses data from its annual survey of 18,000 sports fans from 18 different countries to provide the answer to this question and delve a little deeper into the soccer fandom phenomenon.
by Guest Contributor
Wing’s Will Ingham explains why esports is the latest arena where brands should be battling for customers’ attention.
Edward Willis, sports business and marketing manager at SPORTS MARKETING SURVEYS INC. discusses how broadcasters and rights holders are reacting to a shifting broadcast landscape and what this means for viewers.
Why artificial intelligence is set to take sports analysis into the next generation, explained by Sportlogiq.
Megan Cater, senior manager, digital content at digital file transfer solutions firm Signiant, on the solution to the issues of the 'Zettabyte Era'.
After Eleven Sports suffered teething problems on its UK debut, Daniel Ayers, a consulting partner at digital sports agency Seven League, outlines the challenges facing audiences and rights holders as more sports content shifts towards unfamiliar platforms.
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