Future sports technology & next generation business insights
Investment is the lifeblood of any business and in sport, the movement of money has reflected profound shifts in everything from geographical power bases to consumer behaviour. The way big and small funds work in sport has changed, too, settling into the rhythms and demands of the industry.
by Eoin Connolly
Where the sports industry goes next
The heavyweight boxing star's wrestling play appeals to 'Generation Meme' and guarantees crossover success, argues Copa90's chief business officer, James Kirkham.
by James Kirkham
As both World Athletics and SoftBank are rapidly discovering, big ideas can be inspirational but small details matter.
Adam Hodgkiss, the senior business development manager at Genius Sports Media, explains how a proper understanding of audience data and systems such as retargeting technology can help sports drive consumer engagement and revenues.
by Adam Hodgkiss
In his latest column looking at the positive impact of the world’s biggest sports and entertainment brands, Laureus Sport for Good’s Adam Fraser talks to Stephanie McMahon, chief brand officer of WWE, about fan demand for gender equality and how her business has responded.
by Adam Fraser
The annual PwC survey of leading sports professionals reveals a sense of optimism about the future of sport, despite expectations of massive change ahead, and recent events show that some traditions have the resilience and adaptability to move with the times.
In his latest column, Sam Carp looks back at a session at the Fan Conference featuring Liam Chivers, the agent of YouTube sensation KSI, and asks why the sport industry is sometimes averse to embracing new ways of doing things.
by Sam Carp
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