Future sports technology & next generation business insights
Investment is the lifeblood of any business and in sport, the movement of money has reflected profound shifts in everything from geographical power bases to consumer behaviour. The way big and small funds work in sport has changed, too, settling into the rhythms and demands of the industry.
by Eoin Connolly
Where the sports industry goes next
The response to the Fifa Women’s World Cup in France is a sign of the growth women’s soccer is delivering. Now, the industry must prepare for the change the tournament will bring.
In his latest column, SportsPro senior writer Sam Carp scrutinises our news archives and asks why the sports industry should care that sports teams and leagues are launching their own accounts on a new social media app.
by Sam Carp
As London-based soccer clubs Arsenal and Chelsea jet nigh-on 3,000 miles to the Azerbaijani capital of Baku for a European final, World soccer is alienating its fanbase and it doesn’t know how to stop.
With soccer fans seeking an ever-greater understanding of what they are watching, the DFL is helping Bundesliga fans analyse the game like never before. Here, SportsPro examines the work of Sportec Solutions.
As the ECB's bold new format suffers further turbulence on its soft launch, SportsPro editor at large Eoin Connolly looks at what's really at stake for English cricket and sport in general.
After Prince William, Emma Watson and David Beckham helped to reveal the England squad for the Women’s World Cup, SportsPro senior writer Sam Carp explores how the Twitter announcement showed the FA’s brief for this summer to be different from the last.
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