Future sports technology & next generation business insights
Investment is the lifeblood of any business and in sport, the movement of money has reflected profound shifts in everything from geographical power bases to consumer behaviour. The way big and small funds work in sport has changed, too, settling into the rhythms and demands of the industry.
by Eoin Connolly
Where the sports industry goes next
After the IOC and GAISF’s Esports Forum in Lausanne, SportsPro editor-at-large Eoin Connolly suggests a more radical approach might be needed to find a place for video games in the Olympic movement.
Simon Tracey, head of client services at Wasserman’s Experience division, asks whether mixed reality could be the tech to truly transform the way fans experience sports.
by Guest Contributor
Charlie Beall, a senior consultant at digital sports agency Seven League, explains how Amazon calculated its heavily guarded financial foray into Premier League soccer rights.
Sean Verity, Antourage co-founder, explains the mechanics behind the company's work with Swedish soccer's top-flight and how it is taking fan engagement to new levels.
Greg Hoskin, managing director of EMEA and APAC at Signiant, explains why sports are at the forefront of the file acceleration software push.
In the wake of the IRP interim report into tennis integrity, Sportradar's managing director David Lampitt questions whether the proposals have landed in the right place.
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