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SportsPro SmartSeries - Smart investment

Investment is the lifeblood of any business and in sport, the movement of money has reflected profound shifts in everything from geographical power bases to consumer behaviour. The way big and small funds work in sport has changed, too, settling into the rhythms and demands of the industry.

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Where the sports industry goes next

15.08
01

NFL’s Washington Football Team launch rebrand engagement platform

WashingtonJourney.com to include interactive features for fans.

02

SailGP brings on board Acronis for broadcast enhancements

Fledgling sailing series to deploy voice recognition technology on all boats.

03

FuboTV YOY Q2 revenues increase 53% to US$44.2m

CEO David Gandler cites increased advertising and subscriber growth.

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Thought Leadership

At Large | Mike Tyson, the Legends Only League and old stars in a world of new content

At Large | Mike Tyson, the Legends Only League and old stars in a world of new content

by Eoin Connolly

In disjointed economies, more and more companies are leaning on some form of content as a crutch but in order to be relevant, there must still be context.

At Large | Project Red Card is only a glimpse at the data battles to come

At Large | Project Red Card is only a glimpse at the data battles to come

by Eoin Connolly

A group of over 400 professional English soccer players are seeking compensation for the commercial use of personal performance data, but as the the value of that information rises, the arguments will only grow louder.

At Large | Premier League or not, Brentford have set a fascinating example

At Large | Premier League or not, Brentford have set a fascinating example

by Eoin Connolly

West London-based soccer club Brentford will leave their vintage Griffin Park home next season in the next phase of a unique project. The Championship playoffs mark an uncertain route to the Premier League but the Bees have shown remarkable ingenuity to compete.

Jamie Gardner | EFL clubs must rein in costs to avoid financial precipice

Jamie Gardner | EFL clubs must rein in costs to avoid financial precipice

by Jamie Gardner

With the precariousness of club finances in English soccer having been exposed by the coronavirus pandemic, Press Association’s chief sports reporter considers whether stricter cost controls and more televised matches will be the keys to long-term stability.

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