Future sports technology & next generation business insights
Investment is the lifeblood of any business and in sport, the movement of money has reflected profound shifts in everything from geographical power bases to consumer behaviour. The way big and small funds work in sport has changed, too, settling into the rhythms and demands of the industry.
Where the sports industry goes next
Epic Games and IMG collaborate to bring ‘Kickoff Set’ outfits to popular video game title.
Seven League report says rights holders see digital as a route out of the Covid-19 crisis.
Deal still yet to be signed off by US justice department.
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SportsPro digital editor Tom Bassam's fortnightly briefing on what’s happening in the world of OTT and sports broadcasting.
Predictions are largely out as the ongoing Covid crisis shrouds the opening months of 2021 in uncertainty, but sports bodies can think now about how they want to approach the future.
The past year has brought difficulties few could have imagined but there have still been signs of resilience, ingenuity and dedication. They can get sport through the challenges ahead.
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