Future sports technology & next generation business insights
Investment is the lifeblood of any business and in sport, the movement of money has reflected profound shifts in everything from geographical power bases to consumer behaviour. The way big and small funds work in sport has changed, too, settling into the rhythms and demands of the industry.
Where the sports industry goes next
Unlimited access granted to members of Spanish club’s Culers programme.
Tom Brady signing helps Tampa Bay Buccaneers to 343% engagement increase.
33 fixtures now set for FTA when English soccer's top flight returns.
View more News
The complete shutdown of live sport during the coronavirus pandemic has created unique conditions for the next few months, but it has also confirmed challenges that preceded the current crisis.
With traditional sports leagues slowly returning to action – and delivering record ratings in the process – deputy editor Sam Carp asks whether a brief boost in exposure will translate into long-term gains for competitive gaming.
Netflix and ESPN's blockbuster series on Michael Jordan's final season with the Chicago Bulls has been a major hit but it also raises questions about where original programming will fit in sport's commercial picture.
Other plotlines that may or may not come to define the sports industry... the NFL's virtual draft dress code.
View more Thought Leadership
Business insights & future intelligence delivered to your inbox