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SportsPro SmartSeries - Smart investment

Investment is the lifeblood of any business and in sport, the movement of money has reflected profound shifts in everything from geographical power bases to consumer behaviour. The way big and small funds work in sport has changed, too, settling into the rhythms and demands of the industry.

Latest News

Where the sports industry goes next

12.07
01

OTT focus for Premier League as Peacock gets bulk of live games

NBC scraps Premier League Pass for expanded streaming service offer.

02

Sony buys US$250m stake in Fortnite publisher Epic Games

Video game giant reportedly valued at US$17.86bn after 1.4% stake sale.

03

NFL agrees expanded multi-year Pluto TV offering

US streaming service adds new programming to NFL Channel.

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Thought Leadership

Jamie Gardner | EFL clubs must rein in costs to avoid financial precipice

Jamie Gardner | EFL clubs must rein in costs to avoid financial precipice

by Jamie Gardner

With the precariousness of club finances in English soccer having been exposed by the coronavirus pandemic, Press Association’s chief sports reporter considers whether stricter cost controls and more televised matches will be the keys to long-term stability.

At Large | The climate crisis will require sport to develop a new appetite for bold thinking

At Large | The climate crisis will require sport to develop a new appetite for bold thinking

by Eoin Connolly

The sports industry has needed a decisive, far-reaching response to the Covid-19 pandemic but as a new report underlines, it will need to apply that approach again to address another looming threat.

At Large | The Premier League is back but where does it go from here?

At Large | The Premier League is back but where does it go from here?

by Eoin Connolly

World soccer's most-watched league has returned but in its months as a broadcast-only product, clubs will be thinking carefully about how to close the gap to supporters.

At Large | Five Covid-19 lessons for the sports industry (that it should have known already)

At Large | Five Covid-19 lessons for the sports industry (that it should have known already)

by Eoin Connolly

The complete shutdown of live sport during the coronavirus pandemic has created unique conditions for the next few months, but it has also confirmed challenges that preceded the current crisis.

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