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SportsPro SmartSeries - Smart investment

Investment is the lifeblood of any business and in sport, the movement of money has reflected profound shifts in everything from geographical power bases to consumer behaviour. The way big and small funds work in sport has changed, too, settling into the rhythms and demands of the industry.

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Where the sports industry goes next

23.01
01

Juventus, Inter and Man City among 23 soccer teams coming to Fortnite

Epic Games and IMG collaborate to bring ‘Kickoff Set’ outfits to popular video game title.

02

Study: Social commerce, watch parties and moderators among 2021 digital sport trends

Seven League report says rights holders see digital as a route out of the Covid-19 crisis.

03

Google closes US$1.2bn Fitbit acquisition

Deal still yet to be signed off by US justice department.

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Thought Leadership

OTT Newsletter 14/01: A deep dive into Amazon’s plans for a Serie A rights bid

OTT Newsletter 14/01: A deep dive into Amazon’s plans for a Serie A rights bid

by Tom Bassam

SportsPro digital editor Tom Bassam's fortnightly briefing on what’s happening in the world of OTT and sports broadcasting.

At Large | This January is about resolve, as much as foresight

At Large | This January is about resolve, as much as foresight

by Eoin Connolly

Predictions are largely out as the ongoing Covid crisis shrouds the opening months of 2021 in uncertainty, but sports bodies can think now about how they want to approach the future.

OTT Newsletter 17/12: NFL broadcasters go in search of new audiences

OTT Newsletter 17/12: NFL broadcasters go in search of new audiences

by Tom Bassam

SportsPro digital editor Tom Bassam's fortnightly briefing on what’s happening in the world of OTT and sports broadcasting.

At Large | 2020 is a year to forget, with lessons to remember

At Large | 2020 is a year to forget, with lessons to remember

by Eoin Connolly

The past year has brought difficulties few could have imagined but there have still been signs of resilience, ingenuity and dedication. They can get sport through the challenges ahead.

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