SportsPro SmartSeries

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SportsPro SmartSeries - Smart investment

Investment is the lifeblood of any business and in sport, the movement of money has reflected profound shifts in everything from geographical power bases to consumer behaviour. The way big and small funds work in sport has changed, too, settling into the rhythms and demands of the industry.

by Eoin Connolly

Where the sports industry goes next

23.01

“Our voices are louder when we stand together”: How 2020 ushered in a new era of athlete activism

Athlete activism has been around for generations, but 2020 was different. In a year when the world was desperate for leadership, it was sportsmen and women who formed a united front as the inequalities underpinning society were laid bare.

by Sam Carp

Lessons in reaching a Gen Z sports audience with Snapchat’s Anmol Malhotra

Snap Inc's head of sports partnerships Anmol Malhotra tells the SportsPro Podcast how it is combining storytelling and innovative tech to deliver sport to Snapchat’s audience, and vice versa.

by Eoin Connolly

Inside the Athletic Bilbao digital strategy and why it’s lighting up La Liga’s social rankings

A club steeped in Basque tradition, Athletic Bilbao have shown they are not afraid to break new ground when it comes to their digital operation, tripling engagement over the past year. Here, SportsPro learns why less is more when it comes to growing the club’s online fanbase.

by Steven Impey

Ten Influencers 2021: Why these figures will define the sports industry year ahead

SportsPro presents its annual list of ten influential figures whose work will be setting the agenda for sport in the coming year.

by SportsPro

An expert’s guide to running a soccer club - part three: One relationship to rule them all

In the third instalment of his expert guide for managing an elite soccer club, former AS Roma and Vancouver Whitecaps CEO Mark Pannes discusses the importance of actionable customer data for building lasting, fruitful relationships with fans.

by Mark Pannes

The world in 2022 - part four: What’s the point in your business?

In his latest four-part series written exclusively for SportsPro, senior contributor Matt Rogan gazes over the horizon to better understand the future into which leaders will be rebuilding their businesses. Here, he explains why the most successful companies of the future will be purpose-led.

by Matt Rogan

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