Features

14.06

SportsPro SmartSeries - Smart investment

Features

SportsPro SmartSeries - Smart investment

Investment is the lifeblood of any business and in sport, the movement of money has reflected profound shifts in everything from geographical power bases to consumer behaviour. The way big and small funds work in sport has changed, too, settling into the rhythms and demands of the industry.

by Eoin Connolly

Where the sports industry goes next

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01

From the vault: How to ready your business for the post-Covid world of 2022 and beyond

From his 2020 series looking at how leaders in sport can run better businesses, SportsPro senior contributor and Two Circles co-founder Matt Rogan assesses how forward-thinking executives are positioning their companies for the challenges that await in 2022 and beyond.

by Matt Rogan

02

Beyond the broadcast: How Cinco is using xSpace to redefine the virtual fan experience

Fans are searching for new immersive and interactive ways to enjoy sport, opening up an array of opportunities on gamedays. Nicolas Marullo, president and CEO of Cinco, discusses how the company’s xSpace solution is revolutionising sponsorship and engagement marketing.

by Ed Dixon

03

What is NBA Top Shot? Dapper Labs’ Caty Tedman explains the NFT platform everyone is talking about

During her recent appearance at SportsPro Live, Dapper Labs' head of partnerships answered some of the key questions about the NBA digital collectibles marketplace that has taken the industry by storm.

by SportsPro

04

PODCAST | Debating the future of sports tech investment

Courtside VC's Deepen Parikh, Drive by DraftKings' Meredith McPherron and Elevate Sports Ventures' Chip Bowers discuss the sports tech ideas to invest in now.

by SportsPro

05

SportsPro Ten Influencers: Technologists

SportsPro presents its inaugural class of ten influential technologists whose work is setting the standard across sport globally.

by SportsPro

06

Angelina Lawton on how Sportsdigita’s “PowerPoint on steroids” makes pitches into movie trailers

Following her inclusion in SportsPro’s inaugural class of ten influential technologists, Angelina Lawton, the founder and chief executive of Sportsdigita, maps out the evolution of the technology company she established in 2011, and offers her advice for women looking to break into the sports tech industry.

by Sam Carp