SportsPro SmartSeries

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SportsPro SmartSeries - Smart investment

Investment is the lifeblood of any business and in sport, the movement of money has reflected profound shifts in everything from geographical power bases to consumer behaviour. The way big and small funds work in sport has changed, too, settling into the rhythms and demands of the industry.

by Eoin Connolly

Where the sports industry goes next

30.09

PODCAST | MLB’s Chris Marinak on a unique baseball postseason and the sport’s digital future

What is to come for American's pastime? Major League Baseball's chief operations and strategy officer reveals how it is building the baseball experience of tomorrow amid the challenges of Covid-19.

by SportsPro

Victoria Hawksley talks joining Legends, building the Real Madrid brand and sports retail’s future

After 14 years at Tottenham Hotspur, Legends’ new VP of international retail discusses the switch from North London to the Spanish capital and her immediate plans for Real’s merchandising operation.

by Ed Dixon

‘Live production has fundamentally shifted’: How Blackbird is driving sport’s remote revolution

The video editing and publishing solutions firm's chief executive Ian McDonough, and recently hired non-executive director John Honeycutt, explain why Blackbird is well positioned to continue growing its reach across the sports industry.

by SportsPro

The world in 2022 - part one: Future-proofing your business

In his latest four-part series exclusively for SportsPro, senior contributor Matt Rogan looks at how sporting leaders can play the long game by starting today to position their businesses for 2022, and the issues they will need to take into account to do this successfully. First up, he explains why it’s time to forget the D word and start thinking holistically.

by Matt Rogan

Features

30.09

Features