Future sports technology & next generation business insights
Investment is the lifeblood of any business and in sport, the movement of money has reflected profound shifts in everything from geographical power bases to consumer behaviour. The way big and small funds work in sport has changed, too, settling into the rhythms and demands of the industry.
by Eoin Connolly
Where the sports industry goes next
Laurence Norman, the head of sports technology for NTT Data UK, outlines how the Japanese technology firm has been preparing for the return of The Open, and explains how the data experience at the golf tournament will evolve in the coming years.
by Sam Carp
Some of the brightest young minds from nine of the world’s top sports business courses took part in April’s inaugural SportsPro Hackathon, which challenged students to develop a solution that would contribute to the sports industry becoming more socially, environmentally and financially sustainable. After 51 hours of intense competition, SportsPro provides a breakdown of the top three business ideas.
From his 2020 series looking at how leaders in sport can run better businesses, SportsPro senior contributor and Two Circles co-founder Matt Rogan assesses how forward-thinking executives are positioning their companies for the challenges that await in 2022 and beyond.
by Matt Rogan
Fans are searching for new immersive and interactive ways to enjoy sport, opening up an array of opportunities on gamedays. Nicolas Marullo, president and CEO of Cinco, discusses how the company’s xSpace solution is revolutionising sponsorship and engagement marketing.
by Ed Dixon
During her recent appearance at SportsPro Live, Dapper Labs' head of partnerships answered some of the key questions about the NBA digital collectibles marketplace that has taken the industry by storm.
Courtside VC's Deepen Parikh, Drive by DraftKings' Meredith McPherron and Elevate Sports Ventures' Chip Bowers discuss the sports tech ideas to invest in now.
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