SportsPro SmartSeries

Features

SportsPro SmartSeries - Smart investment

Investment is the lifeblood of any business and in sport, the movement of money has reflected profound shifts in everything from geographical power bases to consumer behaviour. The way big and small funds work in sport has changed, too, settling into the rhythms and demands of the industry.

by Eoin Connolly

Where the sports industry goes next

04.04

‘We’re going to see a massive innovation spike’: The role for OTT during the Covid-19 shutdown

As alternative content to keep fans engaged without live sports is being conjured up, balancing the need for monestisation represents a challenge. SportsPro speaks to streaming specialists Red Bee Media to see where DTC fits in the picture.

by Steven Impey

Sport on hiatus: How media minds are adjusting to their new virtual reality

Sport’s indefinite hiatus has forced media executives across the industry to improvise and rethink their approach to content. With no live sport to offer, the current suspension in play presents an opportunity to explore creative ways of driving digital fan engagement.

by Michael Long

Leyton Orient’s Quaran-Team and how social media is giving fans their fix during a Covid-19 hiatus

With no live sport to watch, the in-house media teams of leagues and teams are under more pressure than ever to keep their fans engaged. SportsPro takes a look at some of the more creative efforts so far and the challenges that could lie ahead.

by Sam Carp

The latest SportsPro Podcast - listen here

Listen to the latest episode here, updated weekly.

by SportsPro

Inside Benfica’s off-field strategy: Record profits, embracing digital and partnering with the 49ers

Rosy finances and domestic dominance have reaffirmed Benfica as Portugal’s elite soccer club. Here, chief executive Domingos Soares de Oliveira tells SportsPro how smart thinking is at the heart of winning on and off the pitch.

by Ed Dixon

‘For F1 it’s about being part of the solution’: Chase Carey on the series’ environmental drive

Speaking at the recent Global Sports Week in Paris, Formula One chief executive Chase Carey sheds light on the series’ environmental efforts, setting tangible sustainability targets and why multiple solutions need to be found in order to answer the climate change question.

by SportsPro

Features