SportsPro SmartSeries

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SportsPro SmartSeries - Smart investment

Investment is the lifeblood of any business and in sport, the movement of money has reflected profound shifts in everything from geographical power bases to consumer behaviour. The way big and small funds work in sport has changed, too, settling into the rhythms and demands of the industry.

by Eoin Connolly

Where the sports industry goes next

09.12

The Open: How NTT is using data and AI to contextualise golf’s oldest major

Laurence Norman, the head of sports technology for NTT Data UK, outlines how the Japanese technology firm has been preparing for the return of The Open, and explains how the data experience at the golf tournament will evolve in the coming years.

by Sam Carp

SportsPro Hackathon 2021: How the top three teams tackled the triple bottom line

Some of the brightest young minds from nine of the world’s top sports business courses took part in April’s inaugural SportsPro Hackathon, which challenged students to develop a solution that would contribute to the sports industry becoming more socially, environmentally and financially sustainable. After 51 hours of intense competition, SportsPro provides a breakdown of the top three business ideas.

by SportsPro

From the vault: How to ready your business for the post-Covid world of 2022 and beyond

From his 2020 series looking at how leaders in sport can run better businesses, SportsPro senior contributor and Two Circles co-founder Matt Rogan assesses how forward-thinking executives are positioning their companies for the challenges that await in 2022 and beyond.

by Matt Rogan

Beyond the broadcast: How Cinco is using xSpace to redefine the virtual fan experience

Fans are searching for new immersive and interactive ways to enjoy sport, opening up an array of opportunities on gamedays. Nicolas Marullo, president and CEO of Cinco, discusses how the company’s xSpace solution is revolutionising sponsorship and engagement marketing.

by Ed Dixon

Features

09.12

Features