Future sports technology & next generation business insights
Investment is the lifeblood of any business and in sport, the movement of money has reflected profound shifts in everything from geographical power bases to consumer behaviour. The way big and small funds work in sport has changed, too, settling into the rhythms and demands of the industry.
by Eoin Connolly
Where the sports industry goes next
Athlete activism has been around for generations, but 2020 was different. In a year when the world was desperate for leadership, it was sportsmen and women who formed a united front as the inequalities underpinning society were laid bare.
by Sam Carp
Snap Inc's head of sports partnerships Anmol Malhotra tells the SportsPro Podcast how it is combining storytelling and innovative tech to deliver sport to Snapchat’s audience, and vice versa.
A club steeped in Basque tradition, Athletic Bilbao have shown they are not afraid to break new ground when it comes to their digital operation, tripling engagement over the past year. Here, SportsPro learns why less is more when it comes to growing the club’s online fanbase.
by Steven Impey
SportsPro presents its annual list of ten influential figures whose work will be setting the agenda for sport in the coming year.
In the third instalment of his expert guide for managing an elite soccer club, former AS Roma and Vancouver Whitecaps CEO Mark Pannes discusses the importance of actionable customer data for building lasting, fruitful relationships with fans.
by Mark Pannes
In his latest four-part series written exclusively for SportsPro, senior contributor Matt Rogan gazes over the horizon to better understand the future into which leaders will be rebuilding their businesses. Here, he explains why the most successful companies of the future will be purpose-led.
by Matt Rogan
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