SportsPro SmartSeries

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SportsPro SmartSeries - Smart investment

Investment is the lifeblood of any business and in sport, the movement of money has reflected profound shifts in everything from geographical power bases to consumer behaviour. The way big and small funds work in sport has changed, too, settling into the rhythms and demands of the industry.

by Eoin Connolly

Where the sports industry goes next

12.07

PODCAST EXTRA | Johanna Faries explains the Call of Duty League

The commissioner of Activision Blizzard's newest franchise esports competition on building the league, lessons from the NFL and the path ahead for women in the sports industry.

by SportsPro

Inside the deal: PSG and Fanatics’ landmark ecommerce partnership

Global sports merchandise and retail specialist Fanatics announced its biggest ever soccer partnership in late June, a deal with PSG worth tens of millions of euros between now and 2030. SportsPro spoke to Fabien Allegre, PSG's marketing director, and Fanatics' president of business affairs, Gary Gertzog, to unpick the finer details.

by Tom Bassam

‘It’s not about limiting ourselves’: F1’s Frank Arthofer on new targets for a disrupted season

On the eve of the season-opening Austrian Grand Prix, Formula One’s global head of digital and licensing provides an update on the series’ goals for 2020 and what major findings have been unearthed during lockdown.

by Ed Dixon

PODCAST | Assessing motorsport’s financial challenges, plus F1’s retooled digital strategy

As Formula One prepares for its return, the latest podcast unpicks what lies ahead for the sport and other motor racing series both on and off the track.

by SportsPro

‘Everybody needs to make sustainability a priority’: Nico Rosberg on his climate change challenge

Nico Rosberg, Formula One’s world champion in 2016, is now championing sustainable technology in the fight against climate change. The German-Finnish driver joined this month’s BlackBook Motorsport Direct webinar series to discuss motor racing’s role in reducing carbon emissions.

by Steven Impey

‘Our esports can be bigger than the club’: How gaming is leading Wolves’ charge in China and beyond

A multifaceted brand building approach has helped grow Wolverhampton Wanderers’ fanbase exponentially. Russell Jones, the club’s general manager for marketing and commercial growth, tells SportsPro how gaming is at the centre of the Premier League side's plans for global expansion.

by Ed Dixon

Features