Sponsorship, Basketball, Soccer, Europe, Global

PODCAST | How Adidas is taking on Paris, and building digital experiences with Kiswe Mobile

Brice Lefevre, Adidas' Paris GM, on exploiting a big few years for French sport, then Kiswe Mobile's Mike Schabel discusses working with the NBA and more.

by Eoin Connolly
PODCAST | How Adidas is taking on Paris, and building digital experiences with Kiswe Mobile

Up first, SportsPro editor at large Eoin Connolly heads across the Channel to talk to Brice Lefevre, the Paris general manager for Adidas.

They discuss the sportswear giant's plans to exploit a big few years for sport in the French capital leading up to the 2024 Olympics, how it aims to reflect rapid local changes, and why it is focusing key marketing efforts on a handful of major global cities.

Then SportsPro senior reporter Steven Impey speaks to Kiswe Mobile president and chief executive Mike Schabel about how the startup is creating new kinds of digital viewing experiences for clients including the NBA, and how evolving audience habits are only now being addressed.