Soccer, Europe, Global

PODCAST - OneFootball’s Lucas von Cranach on fan-targeted content, OTT and PPV

The digital soccer media company's founder discusses its journey since 2008.and OneFootball's pivot into PPV.

by Eoin Connolly
PODCAST - OneFootball’s Lucas von Cranach on fan-targeted content, OTT and PPV

SportsPro editorial director Michael Long and editor at large Eoin Connolly speak to Lucas von Cranach, founder and chief executive of digital soccer media company OneFootball.

They discuss OneFootball's journey since 2008, which has seen it serve as an aggregator of club-focused content and more recently move into live coverage of pay-per-view games. There's also time to take in the state of the OTT sector, the company's understanding of its audience and approach to pricing, and why when it comes to digital media, it's better to be "a big boat on a small river than a small boat on a big river".