Features

12.07

SportsPro SmartSeries - Smart investment

Features

SportsPro SmartSeries - Smart investment

Investment is the lifeblood of any business and in sport, the movement of money has reflected profound shifts in everything from geographical power bases to consumer behaviour. The way big and small funds work in sport has changed, too, settling into the rhythms and demands of the industry.

by Eoin Connolly

Where the sports industry goes next

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01

‘We’ve entered a new era of fan engagement’: Twitch, the Premier League and the power of live chat

On the back of Amazon’s decision to simulcast four live Premier League matches via its Twitch streaming platform, SportsPro takes a closer look at what it means for the interactive fan experience as sport makes its return behind closed doors.

by Steven Impey

02

VIDEO | ESL’s Torsten Haux on using esports to bring in new audiences

ESL's vice president, global media rights and EsportsTV, Torsten Haux, on how competitive gaming can attract millennials to your digital channels.

by SportsPro

03

The sports industry and sustainability part two: How the green leaders are creating change

Matthew Campelli of the Sustainability Report looks at how rights holders across sport are working within broader frameworks to tackle environmental issues.

by Matthew Campelli

04

The sports industry and sustainability part one: Rights holders playing their part

Sport’s growing sustainability movement has snowballed in line with public consciousness around the issue of climate change. In collaboration with the Sustainability Report, SportsPro looks across the sports landscape to discover how organisations are positioning themselves as champions of environmental sustainability.

by Michael Long and Matthew Campelli

05

Insider Series takeaways: Five ways data and technology are advancing OTT

As live sports return to our screens, technology and data will play an increasingly important role in the viewing experience. With SportsPro's latest Insider Series focusing on streaming and broadcast, our writers present five takeaways from the virtual event.

by SportsPro

06

The PGA Tour returns to full swing: ‘We need to look at everything we do and think differently’

As professional golf resumes in Texas this week, the PGA Tour’s Greg Hopfe explains how the organisation will be managing remote production, while Scott Gutterman reveals what will be going on across digital to ensure fans feel close to the action.

by Sam Carp