SportsPro SmartSeries

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SportsPro SmartSeries - Smart investment

Investment is the lifeblood of any business and in sport, the movement of money has reflected profound shifts in everything from geographical power bases to consumer behaviour. The way big and small funds work in sport has changed, too, settling into the rhythms and demands of the industry.

by Eoin Connolly

Where the sports industry goes next

23.01

An expert’s guide to running a soccer club - part two: The revenue engine

Former AS Roma and Vancouver Whitecaps CEO Mark Pannes’ expert guide for managing an elite professional soccer club continues with an explainer on how to implement a commercial structure and processes for maximising revenue.

by Mark Pannes

A reality for everyone: How 8th Wall is taking AR into sports fans’ homes

Even when supporters do return to sports venues, the effects of Covid-19 mean the wider industry will still need to be ready with an effective at-home strategy. Here, 8th Wall’s director of business development, Kevin Straw, explains how the company can offer unique, commercially valuable entertainment experiences through WebAR.

by Ed Dixon

SportsPro OTT Summit 2020 – Barney Francis, Amazon and DAZN star in day one highlights

Some of the sights and soundbites from the opening day of this year’s virtual SportsPro OTT Summit, which got underway on 2nd December.

by SportsPro

An expert’s guide to running a soccer club - part one: Sporting operations

In the first of a four-part weekly series, former AS Roma and Vancouver Whitecaps CEO Mark Pannes provides a practical, department-by-department guide for managing an elite professional soccer club. First up, he explains why long-term competitive success is built on strategic consistency across all levels of operations.

by Mark Pannes

How YouTube is continuing to adapt its model for sport

As rights holders look to diversify their audiences online, Ed Miles, YouTube’s head of sports partnerships in APAC, explains how the platform is opening up new revenue streams.

by Steven Impey

‘This is only the tip of the iceberg’: Going inside BT Sport’s AR-driven content plan

Ever since sport’s hiatus earlier this year, rights holders have been looking for innovative ways to engage fans shut out from stadia. SportsPro speaks with BT Sport’s Jamie Hindhaugh and EE’s Sam Kemp to discuss how mixed reality and 5G technologies are transforming the sports entertainment experience.

by Steven Impey

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