Features

23.04

SportsPro SmartSeries - Smart investment

Features

SportsPro SmartSeries - Smart investment

Investment is the lifeblood of any business and in sport, the movement of money has reflected profound shifts in everything from geographical power bases to consumer behaviour. The way big and small funds work in sport has changed, too, settling into the rhythms and demands of the industry.

by Eoin Connolly

Where the sports industry goes next

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01

Tokens, clips and incentivised sharing… Recast’s strategy to shake up content monetisation

Andy Meikle, founder of now-defunct social platform Sportlobster, explains how he hopes his new venture will alter the relationship between rights holders, fans and video content.

by Tom Bassam

02

Formula E in 2021… Alberto Longo on how the all-electric series is driving its sustainable agenda

As the all-electric Formula E returns for a Diryah night race to open its Covid-delayed seventh season, deputy chief executive and co-founder Alberto Longo discusses its response to difficult times, its emerging commercial project, and how it will keep pushing for sustainable innovation as others join the cause.

by Eoin Connolly

03

PODCAST | Previewing SportsPro OTT USA and a look at how Akamai tackles piracy

What to expect from this year’s virtual US digital broadcast summit, plus an expert guide on combatting illegal streaming.

by SportsPro

04

Why Copenhagen is an epicentre for sustainable sport

The Danish capital has long been hailed for its eco efforts and hosting events to help build lasting legacies. Now, the city wants to keep pushing the boundaries as a leading location for sports ready to show sustainable responsibility.

by Ed Dixon

05

PODCAST | AC Milan’s Casper Stylsvig on a digital future for the Serie A giants

The Italian soccer club's chief revenue officer outlines their digital transformation project.

by SportsPro

06

Inside Arsenal’s Twitch strategy

Tom Hines, Arsenal’s head of media, reveals the Premier League club’s tactics for the Amazon-owned streaming platform and why the Gunners are placing added emphasis on multi-player entertainment.

by Ed Dixon