Future sports technology & next generation business insights
Investment is the lifeblood of any business and in sport, the movement of money has reflected profound shifts in everything from geographical power bases to consumer behaviour. The way big and small funds work in sport has changed, too, settling into the rhythms and demands of the industry.
by Eoin Connolly
Where the sports industry goes next
BeIN Media Group, La Liga, City Football Group, Legends, WSC Sports, Stats Perform, the Bundesliga and more feature in the latest, tech-themed issue of SportsPro magazine.
With the help of Charlie Greenwood, an experienced sports tech investment consultant and founder of sports and media tech hub Sports Loft, SportsPro presents its pick of 20 emerging startups to invest in now.
SportsTechX recently published its first-ever Global SportsTech VC Report, a comprehensive study that paints the clearest picture yet of the global sports tech investment ecosystem.
by Michael Long
Venture capital has the power to transform the fortunes of leagues and teams and even reshape the landscape of entire sports. But as recent events have shown, the balance between courting capital and keeping control is a delicate one for those who govern.
With the NFL, NBA and MLB all currently assessing their ownership regulations, Andrew Zimbalist, professor of economics at Smith College, explains how the role of corporate funding is changing in the US sports landscape.
Now valued at US$4.8 billion, City Football Group and its global network of eight clubs has no direct comparison in the world of soccer. Omar Berrada, CFG’s chief operating officer, explains how a commitment to doing things differently has seen the company come to represent a sports organisation of the future.
by Sam Carp
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