News

27.07

SportsPro SmartSeries - Smart investment

Features

SportsPro SmartSeries - Smart investment

Investment is the lifeblood of any business and in sport, the movement of money has reflected profound shifts in everything from geographical power bases to consumer behaviour. The way big and small funds work in sport has changed, too, settling into the rhythms and demands of the industry.

by Eoin Connolly

Where the sports industry goes next

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01

NFL signs Hawk-Eye deal for play reviews

Deal sees Smart replay technology made available to on-field officials.

by Rory Jones

02

Stadion tap LiveLike for digital engagement tools

Manchester City, PSG and Rangers could see gamification features added to platforms.

by Rory Jones

03

F1’s Aston Martin agrees TikTok content deal

Deal designed to grow racing team’s social profile with creator-driven content.

by Tom Bassam

04

Tokyo 2020 reveals 5G spectator viewing experiences for swimming, golf and sailing

Attendees to have access to 12K resolution video, multipoint coverage and AR experiences at select venues.

by Ed Dixon

05

Tour de France gets ‘digital twin’ as NTT seeks to bolster ASO’s toolkit

Visualisations of each stage seek to enhance race operations and fan experience.

by Tom Bassam

06

La Liga expands Microsoft partnership to develop new technology experiences

Personalised OTT streaming options and AR experiences among solutions in the works.

by Ed Dixon