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28.05

SportsPro SmartSeries - Smart investment

Features

SportsPro SmartSeries - Smart investment

Investment is the lifeblood of any business and in sport, the movement of money has reflected profound shifts in everything from geographical power bases to consumer behaviour. The way big and small funds work in sport has changed, too, settling into the rhythms and demands of the industry.

by Eoin Connolly

Where the sports industry goes next

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IPC unveils slate of Tokyo 2020 Paralympics digital experiences

Activations include new app, virtual reality, content hubs and livestreams.

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02

Atlanta Falcons owner creates early-stage sports tech investment fund

AMBSE Ventures bids to strengthen Arthur Blank’s existing sporting portfolio.

by Ed Dixon

03

Genius Sports strengthens video marketing capabilities with Spirable acquisition

Data and tech company promises deeper engagement, higher performance and lower cost of acquisition for partners.

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04

DFL Supercup streamed on TikTok in vertical screen format

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05

Panini to launch first ever UFC NFTs

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06

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New deal sees US basketball league expand cloud computing capabilities.

by Rory Jones