News

23.04

SportsPro SmartSeries - Smart investment

Features

SportsPro SmartSeries - Smart investment

Investment is the lifeblood of any business and in sport, the movement of money has reflected profound shifts in everything from geographical power bases to consumer behaviour. The way big and small funds work in sport has changed, too, settling into the rhythms and demands of the industry.

by Eoin Connolly

Where the sports industry goes next

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01

Benfica call on NOS for Portugal’s first 5G stadium

Primeira Liga club bids to ‘radically transform’ the live game experience.

by Ed Dixon

02

Study: Wolfsburg rank as Bundesliga’s most sustainable club

Top-flight German soccer side beat FC Köln and Bayern Munich to top spot in Sport Positive table.

by Sam Carp

03

MLB to use Tagboard to create interactive content experiences

League will utilise platform to add polls and trivia across live broadcasts, digital media and in-venue screens.

by Sam Carp

04

PLL taps Twitter Spaces for 2021 entry draft

Lacrosse league takes advantage of social audio function while in beta testing.

by Tom Bassam

05

Manchester City tap Socios for fan tokens

Premier League leaders latest to enter digital collectibles market.

by Ed Dixon

06

Ata Football’s WSL and Division 1 Féminine broadcasts go interactive via Sport Buff

Multi-season deal opens up gamification opportunities for women’s soccer platform.

by Ed Dixon