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Sports AR firm Quintar gets seed funding from SeventySix Capital

Technology startup also backed by Cowles Company, Assam Ventures and Pragya Ventures.

by Tom Bassam

Sports AR firm Quintar gets seed funding from SeventySix Capital
  • Q.reality promises interactive AR experiences for sports fans at home or in venues
  • Founders claim platform can be integrated with ecommerce, betting, games and NFT marketplaces

Technology venture capital firm SeventySix Capital has become the lead backer during a seed funding round for live sports augmented reality (AR) startup Quintar, it has been confirmed.

The Silicon Valley-based firm, founded by former Intel Sports chief technology officer Dr Sankar Jayaram and Intel Sports former managing director of global business development Dr Jeff Jonas, also received investment from Cowles Company, Assam Ventures and Pragya Ventures, among others.

Quintar chief executive Jayaram and its president, Jonas, previously founded virtual reality (VR) firm Voke, which was acquired by Intel in 2017 and became a foundational part of the technology giant’s sports division.

Quintar’s lead product is Q.reality, a device agnostic platform designed to deliver interactive experiences. Using a combination of long range registration to place accurate, dynamic AR content on the field, course or court, and live stereoscopic streaming, Q.Reality allows content creators and rights holders to deliver personalised, social and gamification experiences for fans on mobile phones, TVs and AR wearables.

The platform is designed to be utilised by fans at venues or in their own homes. Quintar has also developed the product to allow for integrations with ecommerce, betting, games and non-fungible token (NFT) marketplaces.

For example, the platform is designed so that fans at venues could use their mobile device to add an interactive graphic overlay that is synchronised to the playing surface. At home, Quintar says its platform can create 3D video which can be live streamed onto a table top.

“Once Jeff and I really started thinking about sports in AR, it became pretty clear that nobody is doing anything really sticky and meaningful in AR for sports at all,” Jayaram said.

“It’s remarkable how things fell into place so naturally, which allowed us to put together an incredible team. We have the relationships, we have the experience and the know how to build successful technology and operations and to do it the right way. We’re really good at that. When you put all those pieces together, that’s a winning combination.”

“The sports industry is being transformed by entrepreneurs who are developing new technology to make dynamic, new fan experiences,” said SeventySix Capital partner, Chad Stender.

“Our team at SeventySix Capital is thrilled to be backing [Jayaram], Jeff and the team at Quintar who are creating a true augmented reality technology platform by ingesting statistics, sports betting data, analytics and video and then presenting it in a way to wow sports fans.”