Ata Football’s WSL and Division 1 Féminine broadcasts go interactive via Sport Buff

Multi-season deal opens up gamification opportunities for women’s soccer platform.

by Ed Dixon

Ata Football’s WSL and Division 1 Féminine broadcasts go interactive via Sport Buff
  • Sport Buff’s gamification offering includes predictions, polls and trivia
  • Interactive elements to be introduced in live broadcasts, as well as archive and on-demand content

UK-based technology firm Sport Buff has struck a multi-season deal with woman’s soccer agency Atalanta Media covering its Ata Football digital platform.

The two will collaborate to deliver ‘a revolutionary broadcast experience’ across Atalanta Media’s portfolio of live content, including the English top-flight Women’s Super League (WSL), France’s Division 1 Féminine and Germany’s Frauen-Bundesliga.

The partnership, which also includes video on demand (VOD) content, sees Sport Buff’s video overlay offer interactive gamification experiences, including predictions, polls and trivia, as well as social functions that let fans play against each other.

Ata Football will use Sport Buff to enhance its content portfolio and create unique original programming, such as interactive coaching tutorials.

Backed by Miami-based investment firm 777 Partners, Atalanta Media announced itself last year by securing a landmark US broadcast deal for the WSL with NBC and launching the Ata Football digital platform with a host of live women’s soccer content.

“We are delighted to be joining forces with Ata Football, the growth and interest in Women’s football has been exceptional over the last few years and Atalanta Media have positioned themselves as the market leaders in bringing that content to an expanding audience,” said Jonty Whitehead, president and founder of Sport Buff.

“Adding Sport Buff to their output will mean those fans will have their voices heard and make this a truly innovative place to watch your footy.”

Esmeralda Negron, general manager and co-founder of Atalanta Media, added: “Ata Football’s commitment to building a community by providing access and valuable experiences to fans and young players of the game aligns well with Sport Buff’s mission to provide fans with an interactive, engaging experience.

“Ata Football believes that joining forces with other organisations that are driving change and delivering value aligns with its mission ‘For the Game. For the Girls. For the Globe’.”