Atletico Madrid enter esports via Movistar Riders deal

Team to compete in La Liga’s new FIFA 20 eLaLiga tournament.

by Pearce Bates

Atletico Madrid enter esports via Movistar Riders deal

Spanish top-tier soccer club Atletico Madrid will compete in La Liga’s FIFA 20 esports tournament, the eLaLiga, having entered into a partnership with Telefónica’s part-owned gaming organisation Movistar Riders.

Movistar Riders compete in various esports titles, but its FIFA team will now be known as Atleti eSports. The team’s shirts are being supplied by Atletico’s technical partner Nike and feature branding of both the La Liga club and the esports organisation, as well as Telefónica brand Movistar.

Andoni Payo has been presented as Atletico’s player for the competition, which begins on 14th February.

Movistar Riders’ chief executive, Fernando Piquer, said: “We couldn’t be any happier and prouder of the three years we’ve worked with Atlético de Madrid.

“This will be a very nice competition organised by La Liga. We’re going to give it our all to do as well as possible.”

The deal continues the trend of traditional sports clubs partnering with esports specialists when entering the sector. Italian soccer giants Inter Milan recently followed the same model in establishing their new FIFA outfit by striking a deal with Qlash.