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ATP retains Infosys data deal until 2023

Renewal sees creation of new Flashback 50 fan engagement experience.

by Steven Impey

ATP retains Infosys data deal until 2023
  • Infosys’ data and tools used across ATP’s digital infrastructure
  • ATP has seen Tennis TV ad revenues grow 60% YoY

The ATP Tour, the elite men’s international tennis circuit, has extended its partnership with global technology services and digital innovation partner Infosys until the end of the 2023 season.

Infosys will continue to provide the digital assets and infrastructure, including artificial intelligence (AI) solutions, to power the ATP’s data platforms and services. That includes consumer tools, such as the ATP’s digital platforms, and B2B services.

The next phase of the partnership will also see the creation of a new a digital fan experience called Flashback 50 that will compare past champions and mark the tour’s 50th anniversary.

“Infosys is a leading global brand and one which has been instrumental in helping ATP innovate and maximise efficiency through technology, said Massimo Calvelli, the tour’s chief executive. “Most importantly, these exciting innovations have enhanced fans’ experience and interaction with our sport.”

Infosys’ data and solutions have formed part of the ATP’s digital strategy. In September, the ATP Tour revealed its direct-to-consumer (DTC) platforms had enjoyed significant growth, including a 60 per cent increase in revenues for the Tennis TV streaming service, owing to greater in-stream advertising.

Meanwhile, ATP has also announced a three-year extension to its partnership with Lacoste, which sees the clothing brand become the official outfitter and footwear supplier to the tour until the end of 2023.

Under the deal's terms, Lacoste gains brand marketing rights and exposure on ATP's digital channels, and will continue to kit out ATP staff throughout the season.