Spanish soccer giants FC Barcelona have officially launched their 24/7 subscription-based over-the-top (OTT) service as part of a revised digital strategy, which also includes a new premium membership programme.
The Barça TV+ streaming platform was rolled out globally on 3rd June, offering more than 3,000 videos and 1,000 hours of content from the La Liga club, available on-demand and on multiple devices.
The service will make available first team games in a delayed or on-demand format, while matches played by Barcelona’s second team, women’s and youth sides, and the club’s other sports teams, will be shown live or on delay.
Exclusive original content created by the club’s existing Barça Studios production house will also be part of the streaming’s platform’s raft of on-demand programming, including content produced in collaboration with the club’s men’s and women’s sides.
Historic and archived game footage will also be made available to subscribers, including every game from the last five seasons. In addition, the platform will house 65 of Barcelona’s most memorable games, including the club’s successful Copa del Rey and Uefa Champions League finals.
All content will be made available in English, Spanish and Catalan.
Barcelona’s new digital strategy, which was first revealed to media at the Nou Camp in February, also includes a new membership loyalty programme called Culers, the name by which the club’s fans are collectively known.
Built on the club’s previous Barça Fans programme, the new membership will include unlimited access to Barça TV+ and access to discounts for ticketing and merchandise. A Culers premium membership is priced on the club’s website at €4.49 per month or €34.99 for a full year.
Barcelona hope their new digital approach will open up new revenue streams, leaning on the club’s Fan Relationship Management mechanism to gather data to create personalised user experiences.
“Barça TV+ is the key piece, the jewel in the crown, in the club's new digital strategy and, without a doubt, the best way to reach all of our fans around the world,” said Dídac Lee, a Spanish entrepreneur and Barcelona board member.
“This is a unique product that will offer fans a new way to consume Barça content, wherever they want and whenever they want; exclusive, different content that will be available on-demand.”
Oriol Tomàs, Barcelona’s vice president of commercial, added: “FC Barcelona want to remain a benchmark club both on and off the pitch and continue to be the leading sports entity in the generation of revenue.
“With this in mind, the creation of this new digital products ecosystem opens up a new way of doing business for us, which we hope will become one of the main sources of regular income for the club in the coming years, helping us to continue growing and remain competitive in an increasingly sophisticated environment.”
Barcelona are two points clear of rivals Real Madrid at the top of the La Liga table with 11 matches still to play in the 2019/20 campaign. The season has been suspended since mid-March due to the coronavirus pandemic but is set to resume from 11th June.