Emerging Tech, Data & Media

03.10

SportsPro SmartSeries - Smart investment

Features

SportsPro SmartSeries - Smart investment

Investment is the lifeblood of any business and in sport, the movement of money has reflected profound shifts in everything from geographical power bases to consumer behaviour. The way big and small funds work in sport has changed, too, settling into the rhythms and demands of the industry.

by Eoin Connolly

Where the sports industry goes next

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01

Nascar teams up with Meta’s Xtadium for VR playoffs experience

Postseason broadcasts to be available in mixed reality on Meta Quest headsets.

by Cian Brittle

02

Study: F1 sees social engagement decline for first time since 2018

Dominance of Red Bull and Max Verstappen appearing to turn fans away.

by Cian Brittle

03

Supercars overhauls fan experience with launch of new app

Project in development for over two years and saw ‘multi-million dollar’ investment from Supercars.

by Cian Brittle

04

AlphaTauri agree to use Seamless Digital dynamic branding from 2024

Faenza-based team follows lead of McLaren who started using the system in 2023.

by Cian Brittle

05

Ducati and Web3 Pro launch NFT collection

Italian brand to launch 11 unique digital collectible motorcycles.

by Cian Brittle

06

MotoGP stages successful 5G Broadcast trial

Austrian GP saw attending fans follow live content from various camera angles on smartphones.

by Cian Brittle