Future sports technology & next generation business insights
Investment is the lifeblood of any business and in sport, the movement of money has reflected profound shifts in everything from geographical power bases to consumer behaviour. The way big and small funds work in sport has changed, too, settling into the rhythms and demands of the industry.
by Eoin Connolly
Where the sports industry goes next
Premier League club expand gaming interest with GR Wolves Racing team.
by Steven Impey
EA Sports renewal includes expanded esports focus and games in new genres.
by Sam Carp
Mastercard and Alienware already signed up for new inventory.
by Tom Bassam
UK-based esports company’s digital users surpass ten million during Covid-19 pandemic.
Stock car racing body getting “tons of calls” from non-endemic brands about gaming initiatives.
London-based firm will also handle series' overseas bookmaker streaming rights sales.
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