Future sports technology & next generation business insights
Investment is the lifeblood of any business and in sport, the movement of money has reflected profound shifts in everything from geographical power bases to consumer behaviour. The way big and small funds work in sport has changed, too, settling into the rhythms and demands of the industry.
by Eoin Connolly
Where the sports industry goes next
IndyCar and Nascar outfit become second American team to sign up for electric racing series.
by Sam Carp
English cricket club first to adopt PlayerLayer kit innovations in three-year deal.
by Steven Impey
Multi-brand championship to feature eight rounds for first full season in 2021.
by Pearce Bates
Olympics organising committee also unveils sustainability partnership.
by Ed Dixon
Initiative aims to make sports greener and educate fans.
45% of sports industry view OTT returns as ‘below expectations’.
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