CVC-backed Volleyball World taps Deltatre for digital overhaul
Italian-based tech firm updates website and app for key volleyball properties.
- Volleyball World’s digital offering now using Forge publishing platform
- Digital upgrade part of commercial entity’s broader plans for volleyball
Turin-based technology company Deltatre has announced the successful relaunch of the International Volleyball Federation’s (FIVB) key digital properties now under the control of the CVC-backed Volleyball World commercial entity.
Founded following a reported US$300 million investment from the private equity firm in February, Volleyball World now oversees FIVB properties such as the World Championships, Olympic qualifiers and the Volleyball Nations League.
In a three-month project, Volleyball World’s digital offering has been completely overhauled by Deltatre and will be powered by the technology firm’s Forge publishing platform.
The new website and app incorporate Deltatre’s fan engagement features, with content available in seven languages. Volleyball World’s editorial teams now have the ability to deliver content tailored to territory and need.
Deltatre was selected to carry out the website and app update as part of Volleyball World’s broader plan to build a fully connected, fan-centric digital ecosystem for its properties. The volleyball commercial entity is working towards an integrated system of services and products for the sport, which will connect the grassroots and elite game.
Volleyball World head of digital, Motasem El Bawab, said: “With the launch of Volleyball World in March, our team, together with Deltatre, had to find agile solutions to deliver state of the art direct to consumer products. With Deltatre’s Forge framework in place, we are just getting started as we are rolling out more digital products that will expand our entire ecosystem and engage even more fans.
“Deltatre was committed to implementing world-leading technology in such a short time frame to super charge our fan experience, in addition to thinking ahead to the evolution of our roadmap. Their impressive track-record made working together an obvious choice.”