OTT & Digital

DAZN secures Italian MotoGP rights through 2021

Non-exclusive deal runs concurrently to Sky Italia’s contract.

by Steven Impey

DAZN secures Italian MotoGP rights through 2021

Global sports streaming service DAZN has secured Italian live and on-demand broadcast rights to MotoGP’s top three motorcycling series during the 2020 and 2021 seasons.

The deal, agreed with series’ owner Dorna, includes race coverage from the MotoGP, Moto 2, and Moto 3 championship categories, and will involve DAZN providing its own commentary team.

Existing pay-TV rights holder Sky Italia will continue to show all three series as part of a separate three-year rights deal through 2021. The 2020 MotoGP season, which covers 20 Grands Prix from 8th March to 15th November, begins at the Losail International Circuit in Qatar.

DAZN’s deal improves its Italian motorsport offer, which also includes the World Rally Championship (WRC), IndyCar, Nascar, the Deutsche Tourenwagen Masters (DTM), Formula E electric car racing series, Le Mans 24-hour endurance race, and the World Touring Car Racing (WTCR) championship. However, the addition of MotoGP will not impact its pricing in the country, with the service available for €9.99 (US$11.10) per month.

Veronica Diquattro, DAZN’s executive vice president for southern Europe, said: “MotoGP competitions are pure adrenaline, emotion and courage and we will tell them with our usual direct and immediate language that will bring the fan to the centre of the stage.”

For DAZN globally, the platform has been named as highest earning sports app for 2019 by app analytics company App Annie, based on revenues accrued during the previous year. DAZN topped the ESPN and MLB At Bat mobile apps for consumer spend.