DAZN seeks direct Bundesliga deal after securing rights for rest of season

OTT service seals broadcast package put in jeopardy by Eurosport's DFL dispute.

by Tom Bassam

DAZN seeks direct Bundesliga deal after securing rights for rest of season

Global digital sports broadcaster DAZN has agreed a deal with the German Football League (DFL) for a domestic rights package of games from the remainder of the top-flight Bundesliga soccer season and relegation playoffs.

With Eurosport seeking to cancel its €70 million (US$75.8 million) a year broadcast partnership with the German soccer league body, DAZN wanted to sure up its rights package, sublicensed from the Discovery-owned pan-European network, until at least the end of the season.

Having now guaranteed content distribution in Germany and Switzerland for nine live matches from the regular season and four relegation playoff games from the Bundesliga and 2 Bundesliga, the over-the-top (OTT) service has maintained its position in the league’s broadcast picture.

The UK-based company had previously rejected an approach from Eurosport to cancel their arrangement, which also covered the 2020/21 season, and will now seek a direct deal with the DFL for the next campaign, with further talks expected.

Thomas de Buhr, DAZN’s DACH executive vice president, said: "We look forward to continuing to present the Bundesliga live to all football fans. The next match is this Friday, with the highly-anticipated derby in the capital between Hertha BSC and Union Berlin. The health and safety of everyone involved remains our top priority in the preparation and execution of our coverage."

In addition to the live matches, DAZN will continue to provide highlights of all Bundesliga and 2 Bundesliga games just 40 minutes after the final whistle.

The DFL and DAZN had previously agreed a one-match direct broadcast deal for Bayer Leverkusen’s win over Werder Bremen on 18th May, a fixture that the Amazon Prime streaming service also picked up rights to.